Would You Pay It?..
Talk With The Video
Summary
- I own a Hummer that costs $200,000, and it reflects the idea of perceived value.
- If I offered my $200,000 Hummer for $10,000, people would find a way to get the money.
- This example shows that objections about price are often not about actual finances.
- Most objections are about the perceived value rather than an individual's financial capability.
- To really prove a financial objection, someone would have to show they have absolutely no money or means to get money, like credit cards or friends to borrow from.
- Understanding value is key in overcoming objections, as people find a way when it's clearly worth it.
Video
How To Take Action
I would suggest implementing the concept of perceived value in your business or personal growth journey. Start by identifying what unique aspects of your product, service, or skills can make them stand out significantly to your audience or target market. Understand that objections are often about value perception rather than actual financial barriers.
A good way of doing this is by clearly communicating the benefits and unique features of what you offer. Use testimonials, case studies, or demonstrations to show how your offering can solve problems or improve lives. This increases the perceived value and makes it easier for others to see the worth and be willing to invest more time or money.
You should also focus on understanding your customers' needs and desires deeply. By doing this, you can tailor your message to emphasize the aspects of your offering that align with their interests. This could mean customizing experiences, highlighting specific benefits, or even storytelling about how others have succeeded with your help.
Additionally, explore bundling your product or service with something complementary. This adds more perceived value without necessarily increasing your costs.
Lastly, practice refining your pitch or presentation. A strong, confident delivery helps portray perceived value better, making it more likely people will strive to 'find the money' or means to engage with your offering.
Remember, enhancing perceived value doesn't always require a large budget or significant time investment—it’s about understanding and communication.
