Which Of My Products Should I Focus On?

Summary

• I believe there’s no wrong path when deciding how to market your product, so focus on what you care about the most.
• A helpful way to decide is by asking yourself: "What problem would I rather solve?"
• You’ll be choosing between B2B (business to business) or B2C (business to consumer). Decide if you prefer helping people directly with their hair or assisting business owners to grow their salons.
• Reflect on which group you enjoy interacting with more, and place your focus there.
• Don’t get bogged down by the need for certifications or other formalities if they aren’t necessary; just make the best decision you can and commit to it.

Video

How To Take Action

I would suggest implementing a simple approach to decide your marketing focus. First, think about the problem you’d rather solve: Do you prefer helping people with their hair directly or assisting business owners to grow their salons? This will help you choose whether to target consumers (B2C) or businesses (B2B).

Start by reflecting on the type of interactions you enjoy more. If you like working directly with people and their hair, focus on consumers. If you enjoy helping businesses thrive, then target salon owners.

Don't worry about certifications or formalities if they aren't required. Just make the best decision you can based on what you enjoy and commit to it.

Here's how you can take action:

Step 1: Reflect

• Ask Yourself: What daily problems do you want to solve? Who do you enjoy interacting with—individual customers or business owners?
• Decision Time: Choose between a B2B or B2C focus based on your reflection.

Step 2: Research

• Learn Your Market: Spend a little time researching your chosen market. Look at what your ideal customers are talking about on social media or forums.
• Identify Problems: Note the common problems they mention.

Step 3: Direct Your Efforts

• B2B Focus: If you choose B2B, start networking with salon owners. Offer product samples and demonstrate how your product can help their business.
• B2C Focus: If you go for B2C, engage directly with potential customers on social media. Share tips and tricks related to your product to build a following.

Step 4: Simplify Your Approach

• Stay Authentic: Focus on what you love doing and what you're passionate about. Authenticity attracts customers.
• Commit: Go all-in on your chosen path. Avoid second-guessing and keep your efforts directed.

By following these steps, you can effectively implement a strategy that suits your passion and goals without getting bogged down by unnecessary details.