What Makes Content So Powerful
Talk With The Video
Summary
- I believe that giving deposits Goodwill into the audience. This creates a sense of reciprocity.
- When you give something first, people are more likely to comply with your requests later.
- Force people to get favors from you so that when you make a request, they feel obligated to comply due to social constructs.
- With media, it's possible to give goodwill to millions of people at once.
- This goodwill can then funnel back to you, making it a powerful approach.
Video
How To Take Action
I would suggest implementing these strategies to grow your small business or for personal growth:
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Give Freely: Start by giving something valuable for free. This could be information, tools, or even small product samples. For example, if you're a baker, share a free recipe or baking tip on social media. This deposits goodwill and builds trust with your audience.
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Leverage Social Media: Use platforms like Instagram, Facebook, or YouTube to reach a larger audience. Share valuable content regularly. This can be how-to videos, success stories, behind-the-scenes looks, or expert tips related to your niche. By giving out valuable information, you build a community that feels connected and grateful to you.
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Create Reciprocity: Encourage people to take small favors from you. For instance, offer a free eBook or a free trial for your service. When you eventually ask for something, like signing up for your newsletter or purchasing a product, they are more likely to reciprocate due to social norms.
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Consistency is Key: Be consistent in your goodwill efforts. Whether it’s posting helpful content weekly or offering a monthly free service, consistent efforts build a strong reputation and trust over time.
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Focus on Impact, Not Cost: Remember, impactful strategies don’t need to be costly. Valuable information, engaging content, and genuine assistance are often low-cost but have a high impact.
By following these steps, you'll be able to create a strong connection with your audience, which will be beneficial for both your business and personal growth.
Quotes
"Whenever you give you deposit Goodwill into the audience"
– Alex Hormozi
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"You force people to get favors from you that later when you do make an Ask many people feel obligated"
– Alex Hormozi
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"With media we can do that at scale"
– Alex Hormozi
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"You can gain Goodwill and provide value to millions of people at once"
– Alex Hormozi
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"It all funnels back to one person and that's why it's so powerful"
– Alex Hormozi
