Use This to Make Way More Money

Summary

• You can restructure what you sell to make way more money in your business.
• People aren’t buying filler; they are buying a specific look or outcome.
• Address the customer's desire by identifying where they are now and where they want to be.
• Use a visual chart to help customers see their current position and their goal.
• Explain the process clearly, such as needing 45 weeks and a combination of Botox, filler, and plastic surgery.
• By tying the customer’s current state to their desired outcome, you show them that your service is the vehicle to achieve their look.

Video

How To Take Action

Implementation Strategies

Understand Your Customer's True Desires

1. Restructure Your Offering:

   • Customers want specific outcomes, not the product itself. Reframe your product or service to highlight the end result.
   • Example: If you sell fitness training, market the transformation and confidence your clients will gain, not just the number of sessions.

2. Identify Current and Desired States:

   • Ask your customers where they see themselves now and where they want to be.
   • Use this information to position your offering as the bridge to their goal.
   • Example: In skincare, ask clients to identify their current skin condition and their desired look using a simple visual chart.

Visual Aids and Clear Roadmaps

3. Use Visual Charts:

   • Create visual tools that help customers identify their current status and visualize their desired outcomes.
   • Example: A hair salon could use a chart showing different hair conditions and styles, helping clients see potential transformations.

4. Explain the Process:

   • Break down the journey from their current state to their desired result.
   • Share a clear, step-by-step plan with realistic timelines.
   • Example: For a diet plan, explain how many weeks it will take to lose a certain amount of weight, including what kind of workouts and meals are involved.

Link Needs to Solutions

5. Tie Current State to Desired Outcome:
   • Show customers that your service is the vehicle to achieve their goals.
   • Connect the dots between their current struggles and your solution.
   • Example: In digital marketing, explain how your service will gradually increase their online visibility, leading to more sales and brand recognition.

By implementing these strategies, you'll better address your customers’ desires and show them how your offerings can transform their lives. This method not only attracts more clients but also ensures they see the value in what you provide.