This Changed How I Do Business

Summary

• I realized that people like Kylie Jenner became billionaires at a young age by doing things differently than I was. It made me rethink my approach to business and branding.

• Kylie Jenner's success partly came from her personal brand, which was cultivated over many years. This shows the power of building a strong brand early on.

• Other celebrities like Conor McGregor, George Clooney, and The Rock have created hugely successful brands, turning them into billion-dollar businesses seemingly overnight with products like Proper 12, Casamigos, and Teremana.

• Initially, I didn't want to be famous because I worried about the negative attention it could bring. However, I realized that the impact I want to have might require tolerating some inconveniences.

• A conversation with a famous friend changed my perspective when he said that he'd gladly accept any hassles if it meant achieving the impact he desired. This made me reconsider my resistance to building a public persona and brand.

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How To Take Action

I would suggest starting by focusing on building a strong personal brand. Look at how celebrities have built their brands over time. They didn't rush; they were consistent. You can start small by sharing your story, values, and vision through your favorite online platforms, like Instagram or a blog. Keep it authentic so people connect with the real you.

Consider the value of leveraging your network. Celebrities often collaborate to expand their reach. Even if you don't have a huge following, partner with people in your community or industry. This can be as simple as guest blogging or doing joint Instagram Lives.

Think about the impact you want to make. Sometimes achieving that impact requires stepping out of your comfort zone and accepting some challenges. You might feel hesitant about exposing yourself to a wider audience, but it's part of growing a strong brand. Decide how much you're willing to tolerate for your goals.

Finally, adopt a mindset shift: see challenges as investments in your desired outcome. Like my famous friend pointed out, sometimes inconveniences are worth the potential impact. This will help you persevere when things get tough.

Start small, stay consistent, and be willing to face a bit of discomfort in pursuit of your goals. These steps can lead to significant growth over time.