Their #1 Salesman Told Me This
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Summary
- I learned from the top timeshare salesman in my building, who won the best closer award five out of six years, that matching top closers with the best leads can massively boost sales.
- He convinced his CEO to send the highest quality leads to the most experienced salespeople. This way, the best closers get the biggest results from the best opportunities.
- New salespeople can use the harder, low-probability leads to practice and build their skills, without risking high-value sales.
- By putting the right people on the right opportunities, everyone improves faster. The business gets the most out of its talent, and new team members learn more quickly.
- If you want better results, don’t just give everyone the same chance—give your best performers the best resources. That’s how you pull ahead.
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How To Take Action
I would suggest implementing this by first looking at where your best opportunities are coming from—your highest quality leads, your loyal customers, or your most profitable projects. Make sure your most skilled team members, or even yourself if you’re a solopreneur, focus on these top opportunities. This doesn't cost extra money or take a lot of time, but it can quickly increase your results.
For any new team members or if you’re practicing new skills yourself, use the less promising leads or less important projects. This turns your practice into real lessons, while making sure you don’t lose out on the big wins because of inexperience.
If you run a team, organize leads or opportunities by quality. Assign the best to your proven performers and the tougher ones to those who need to build their skills. You’ll help your new team grow faster, and your top people will drive more results for the business.
A good way of doing this without a big investment is by tracking performance and regularly matching the right people with the right chances. Use spreadsheets or simple CRM tools to keep it organized.
This method helps you get the most out of every person and every opportunity, moving your business and your team ahead much faster—without needing to spend more on finding new leads or hiring a bigger team.
