The Only Way to Reach the Masses
Summary
- I'm dedicated to making real business education available to everyone.
- If I only talked about technical things like LTV to CAC ratios, I’d lose my audience, and that's not my goal.
- It's important for me to make my content entertaining, interesting, and visually appealing so that people learn without even realizing it.
- I believe that the accidental learning approach is the best way to engage a large audience and to truly help more individuals start their own businesses.
Video
How To Take Action
I would suggest making learning fun for your audience if you want to teach them something important. Do it like I do: don't just talk about hard stuff like math or money strategies. Make sure your stuff looks good and pulls people in. They'll learn without even knowing it, and that's a cool trick.
To keep things low-cost and high-value, start with what you have. You don't need to spend a lot of money. Use your phone to make videos if you're sharing online. Make them fun to watch with maybe some music or bright colors. If you're talking to folks in person, tell them stories. Everyone loves a good story, and it's a smart way to teach.
A good way of doing this is to think about what you're good at or what you know a lot about. Share that. Keep it simple. Ask yourself, "How would I explain this to a friend?" Don't use big words or make it too serious. Keep it light. And always show, don't just tell. If you're showing someone how to do something, actually do it. Let them see it or even try it themselves.
Remember, the goal is to help people get started without getting lost in the details. So stick to the basics and make it so fun that they want to learn more. That way, you're helping more folks get into business or get better at what they do. And that's pretty awesome.
Quotes
"My mission has been to make real business education accessible for everyone"
– Alex Hormozi
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"If I just lectured on LTV to CAC ratios, no one would watch it"
– Alex Hormozi
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"Which means I wouldn't be making it accessible for everyone"
– Alex Hormozi
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"The whole point is to make it entertaining and interesting"
– Alex Hormozi
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"People actually learn by accident, which is in my opinion the only way to reach the masses"
– Alex Hormozi
