The Handwritten Card Sales Hack
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Summary
- I pair handwritten cards with in-person or virtual events, but they work especially well for in-person events.
- For member appreciation events or workshops, I write a handwritten card to thank customers for their patronage and invite them to the event.
- In the card, I include a PS that says if they take a picture of the invitation and text it to a friend, that friend can get into the event and enjoy all the food and drinks.
- I ask them to do a three-way text with me so I know the friend before they arrive.
- When I use this strategy, 30 to 50% of the attendees are friends and plus ones of the original invitees.
- This helps me collect leads and build relationships, making people less likely to ghost me in the future and more likely to buy.
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How To Take Action
I would suggest implementing a handwritten card strategy for any small business, entrepreneur, or individual interested in personal growth. It’s low-cost and yields high value. Here’s how:
Personal Touch with Handwritten Cards
Start by writing handwritten cards to thank your customers or community members. This adds a personal touch and makes them feel appreciated. These cards are especially impactful when paired with in-person events.
Event Invitations
Use these cards to invite your customers to special events, like appreciation nights or workshops. Mention the specific event details in the card to make it clear and appealing.
Include a Friendly Invitation Strategy
In the card, add a PS section that says if they take a picture of the invitation and text it to a friend, the friend can also join the event and enjoy all the perks. This makes it easy for your customers to share the event and bring someone new.
Three-way Text for Introduction
To ensure you know who’s coming, ask them to do a three-way text with you and their friend. This way, you can get introduced before the event and make sure everything runs smoothly.
Leverage Relationship Building
When these friends attend, 30 to 50% of your attendees will be new faces, creating an opportunity to collect new leads. Meeting them in person builds rapport and makes them less likely to ignore future communications. This increases the likelihood they’ll become customers.
This strategy is not only cost-effective but also strengthens relationships, improves attendance at events, and increases sales. Give it a try, and watch the magic happen.