The Danger Of Doing New
Summary
- If you ask a hundred entrepreneurs what they wish for, most would say they want to do more new stuff. This is true at every stage of business.
- In the beginning, entrepreneurs are just figuring things out and trying what works. Later, with more resources, they think they can handle more projects.
- But doing too much can distract your team. This distraction can cause the main business to suffer as everyone chases the new shiny thing.
- It's important to stay focused on the core business to ensure it doesn't start to fail.
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How To Take Action
I would suggest implementing a laser focus on your core business. It's easy to get distracted by new ideas and projects, especially as you gain more resources. But remember, your main business is what keeps everything running. Evaluate new ideas carefully and consider if they truly align with your long-term goals before taking them on.
A good way of doing this is to regularly schedule focus meetings with your team. During these meetings, discuss what's currently working and what needs improvement within your core business. The goal here is to ensure everyone's attention remains on what truly matters. This way, you maintain quality and consistency, which will prevent your main operations from suffering.
Another suggestion is to create a simple filter for new ideas. Before diving into something new, ask: "Does this help us strengthen our core offering?" If the answer is no, or if the benefits aren't significantly clear, it might be better to prioritize existing projects.
Lastly, make sure to communicate clearly with your team about why focusing on the core business is crucial. Encourage feedback, and listen to their insights as they might spot areas that need more attention. It's about creating a culture where everyone understands the importance of maintaining the foundation while carefully choosing which new ideas to pursue.
