The Best Kind Of Marketing

Summary

• I’ve found that the most compelling way to communicate with customers is to use the truth, even if it’s uncomfortable.
• Believability in what I say comes from being real. The more honest I am, the more likely people are to trust me.
• Instead of hiding my motivations, I like to be upfront—like saying, “We love our customers because they make us money.” That level of honesty is refreshing.
• I don’t shy away from difficult truths. For example, I’d rather tell someone, “We probably won’t help you lose weight overnight,” but I can confidently say, “We can make some hard parts of losing weight easier.”
• If I only say, “We help you lose weight fast,” it’s easy and sounds good, but it isn’t believable and doesn’t stand out.
• It’s better to admit what I can and can’t do, and focus on how I actually provide value, even in small steps.
• When creating offers or marketing, I always lean into the real truth, because that is what customers find unique and trustworthy.
• My biggest advice: Don’t be afraid of being honest with your audience; honesty is your clearest competitive edge.

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How To Take Action

I would suggest implementing radical honesty in all your customer interactions. Start by telling the truth about what you can and can’t do, even if it’s a bit uncomfortable. For example, if you run a service or sell a product, don’t promise overnight results just because it sounds good. Instead, say exactly what you can help with—like, “It’s tough to lose weight quickly, but we’ve got ways to make the process easier for you.”

A good way of doing this with almost no cost or time needed is to review your website, social media, and any ads. Replace any hype or overpromises with honest statements. Say things like, “We love serving our clients because they help our business grow,” or “This might not work immediately for everyone, but it works well for most people who stick with it.” That kind of honesty will catch people’s attention, because it’s rare and feels real.

For your offers, focus on the real value you provide, even if it feels small. Be specific: “We respond faster than big companies,” or “You’ll know exactly what to do next after one call with us.” Over time, people notice that you’re different, and they’ll begin to trust you more.

If you’re a solo entrepreneur or working on personal growth, just start being more honest in your conversations. The more you tell the truth, the easier it gets and the more people will want to work with you. Use honesty as your superpower to stand out without spending any extra money or time.