The 5 Stages of Any Opportunity

Summary

• When exploring a new opportunity, you start with uninformed optimism, excited by the success stories you see, and thinking it sounds fantastic.
• Soon after, you encounter informed pessimism and realize the opportunity isn’t as easy as it initially seemed.
• Many people reach the valley of despair, where it feels too hard, and they often quit. Sadly, it's common to jump to another opportunity and start the cycle again.
• I emphasize that perseverance is key. If you stick with it, despite the challenge, and say, "I kind of like this," you’re on your way to making real progress.
• As you keep going, you'll hit informed optimism. You haven’t reached your goal yet, but you now understand what it takes and the math behind it.
• Finally, you reach the achievement stage, where initial optimism meets the understanding of the journey. That's where real success lies.

Video

How To Take Action

I would suggest starting with recognizing where you are in the journey of a new opportunity. Are you at the uninformed optimism stage, all excited but not knowing much? That's natural. But know that this excitement is just the start, and there's more to learn.

Next, when hitting the informed pessimism stage, don't get discouraged. Remember, every business, entrepreneur, or person in personal growth faces this. Tell yourself, "This is the part I was expecting. It's tough, but I'm learning." This mindset is super important.

If you reach the valley of despair, take a moment to reassess. Think, "Why am I doing this? Do I enjoy this path?" If you say, "Yes, even though it's hard, I'm still into it," that's your cue to keep going.

Here's a low-cost but high-value tip: Learn from your mistakes and keep pushing. It's not about spending money. It's about spending time and effort on getting better. Remember, progress happens when you stick with something even when it's a challenge.

As you continue, look forward to reaching informed optimism. Here, you'll know you haven't hit your goal yet, but you've got a grasp on what it takes. You understand the math and the processes. This insight will guide you.

Finally, celebrate when you reach achievement. It's the stage of true success – where your initial optimism meets real understanding. And remember, the biggest tip of all – perseverance is your best friend on this journey to success. Keep at it, and you'll see how far you can go!

Quotes

"Uninformed optimism is where you are uninformed but you're like man this opportunity sounds so great"

– Alex Hormozi

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"Informed pessimism: Oh wow this isn't as easy as I thought"

– Alex Hormozi

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"Valley of Despair: This is where most people quit"

– Alex Hormozi

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"Informed optimism: You now start to realize I haven't gotten there yet I understand the math"

– Alex Hormozi

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"Final Phase is achievement: That's what you saw over here that you were optimistic about but you didn't understand the path that it took to get there"

– Alex Hormozi