STEAL Ryan Reynolds’ $1.3B Marketing Strategy [NO FAME REQUIRED]

Summary

• When creating ads, start with a strong hook. A contrarian or curiosity-driven hook is effective, as seen in Ryan Reynolds' ads for Mint Mobile.
• Use an "Us Versus Them" strategy if you're a smaller market player. This approach can be beneficial in highlighting your brand as an underdog.
• Incorporate humor into ads to make them engaging and memorable, but ensure the core message is clear.
• Structure ads into three parts: the hook, the value, and the call to action (CTA).
• Clearly present the value in your ads by emphasizing both benefits (more good stuff) and reducing negatives (less bad stuff).
• Ensure ads are visually and contextually contrasting to create interest and draw attention.
• Consider using branded or familiar figures in ads to leverage existing recognition and trust.
• Keep disclaimers clear and visible, especially regarding offers, prices, and conditions.
• Test different offer structures such as "buy one get two" versus "buy three get three" to find what converts best.
• Incorporate user-generated content (UGC) in ads for authenticity and endless creative possibilities. UGC can be effectively used to target specific audiences.
• Regularly review comments and feedback on ads to understand and address potential customer objections in future campaigns.
• Use viral organic format structures in your advertising to make them appear more native and approachable.
• Optimize landing pages for speed and ensure congruence with ad messages to prevent drop-offs and maintain user interest.
• Utilize a straightforward CTA and ensure the urgency in your ads to encourage immediate viewer action.
• Create personalized follow-up emails based on potential customer objections or concerns, with emphasis on urgency and seamless onboarding.
• Consider pricing strategies carefully, ensuring that your tiered offerings are aligned with your business goals and customer purchasing behaviors.
• Use testimonials and comparisons to showcase the benefits and cost savings of your service compared to competitors.
• Build an advertising machine within your business to regularly generate ad content with the help of your community or customer base.

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How To Take Action

I would suggest starting by creating ads with a strong hook. A hook grabs attention, just like Ryan Reynolds does by using his popularity for Mint Mobile. Think about a curiosity-driven or contrarian hook to make people stop and watch. If you're a small business, try an "Us vs. Them" strategy. This will help highlight your brand as the underdog.

Incorporate humor in your ads. Humor makes ads more engaging but be sure your main message is still clear. Structure your ads into three parts: the hook, the value, and the call to action (CTA). Clearly show the value of your product by emphasizing benefits and reducing negatives. Make your ads visually stand out to grab attention.

Test different offer structures. For example, a "buy one get two" deal might convert better than "buy three get three." Use user-generated content (UGC) to make your ads more authentic. It’s a low-cost way to get endless creative content and target specific audiences.

Optimize your landing page for speed and ensure it matches the ad’s message. This keeps people interested and less likely to drop off. Ensure your ads have a straightforward CTA with urgency to encourage action.

Build an ad machine using your community or customers. This means regularly generating ad content with their help, so you don't need to do it all yourself. Always review comments and feedback to address customer concerns in future campaigns.

Lastly, keep your disclaimers clear regarding offers, prices, or conditions, so there are no misunderstandings.

Quotes

"At M Mobile we like to do the opposite of what big Wireless does"

• Alex Hormozi

"They charge you a lot, we charge you a little"

• Alex Hormozi

"I'm Alex Rosi, I'm the founder of ais.com"

• Alex Hormozi

"Think about when you're thinking about value creation in an ad"

• Alex Hormozi

"The best ads make benefits look as big as possible and the costs look as small as possible"

• Alex Hormozi