So what’s next?

Summary

• I've learned that redefining what it means to win can shift your work ethic and sustain long-term motivation. Winning is about working as hard as you can on something meaningful.
• It's crucial to create an environment that fosters the changes you want to make in your life, much like soldiers returning from Vietnam who overcame addictions by leaving the context where they formed.
• Practical understanding of concepts like patience, confidence, and love is key. For instance, patience is about knowing what to do while you're waiting for results, and love can be measured by the willingness to sacrifice to maintain a relationship.
• In my book launch, I aimed to demonstrate the marketing concepts within the book itself, using various methods like ads, affiliates, and customer referrals to promote it effectively.
• My One of Zero brand stands for doing work that others wouldn't do, and the name represents doing the undefined or the seemingly impossible.
• A good podcast interview is marked by rapport with the host, their knowledge about the guest, quality follow-up questions, and the ability to let silence lead to deeper insights.
• For content creators, the biggest mistake is not being true to oneself and letting the algorithm dictate their content, straying from their authentic interests.
• It's important to have a focus on your own interests, like how I follow comedians and philosophers for their honest and insightful takes on society.
• Always strive to stay relevant and avoid repetition in your field to maintain your status and continue growing as an individual.
• After completing a significant project, like my book, the next step is to keep improving and work on new big projects like One of Zero and my third book while expanding my company acquisition.com.

Video

How To Take Action

I would suggest redefining what winning means to you. Winning should be about working your hardest on something that matters to you. That will keep you motivated for the long haul.

To make changes in your life, try to create an environment that helps those changes stick, like changing where you spend your time or who you hang out with. It's like when soldiers came back from Vietnam and stopped bad habits because they were in a new place.

If you need to wait for results, use that time wisely. That's what patience is really about – knowing what to do while you're waiting. And remember, love is about what you're willing to give up to keep a relationship going.

For your business, when you launch a product, like a book, show off your skills in the launch itself. Use ads, affiliates, and customer referrals, and show how your ideas really work.

Keep your content true to you. Don't let what others expect change what you talk about. Stay genuine and interested in what you share.

Stay relevant in your field by not repeating what others are doing and always looking to grow and learn. After finishing a big project, move on to the next one. Keep getting better and take on new challenges like I'm doing with my new brand, One of Zero, and my upcoming book.

To keep life simple, like when traveling, pack light and stick to essentials. And when you're talking to someone, really listen and take the time to think before you speak. That's what makes a conversation meaningful.

So, keep pushing, redefine winning for yourself, and always work on something you care about deeply. That's how you'll keep growing as a person and in your business.

Quotes

"The hardest work I've done has been my redefining winning"

– Alex Hormozi

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"I think one of the hardest things as an entrepreneur or just an individual is Shifting how you define winning for yourself"

– Alex Hormozi

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"It's easy to make the Instagram clip but it's hard to live it"

– Alex Hormozi

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"The biggest brands are built over decades not days or weeks or months"

– Alex Hormozi

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"If you just get 10 people to come, you'll get two bonus chapters that aren't released with the book"

– Alex Hormozi