Shrink Your Competition
Summary
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I believe instead of trying to beat your competition, focus on shrinking them in significance. This means making yourself so big and noticeable that they can't compete.
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Overwhelming the marketplace is key. Be so loud and present that no one else can even be heard or noticed.
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There are two ways to become the tallest: either knock everyone else down or grow so much that others become small in comparison.
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It's a common mistake to think you need to harm competitors. In reality, building the biggest and strongest business is the best strategy.
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By becoming the largest, you create a big shadow that completely blocks out the presence of your competitors, making them irrelevant.
Video
How To Take Action
I would suggest implementing the strategy of focusing on your growth rather than worrying about your competition. This means putting all your effort into making your business or personal brand so significant that others fade in comparison.
A good way to start is by being everywhere your audience is. Use social media, blogs, podcasts, and any platform your customers hang out on. Create content consistently. If your audience sees you often, they'll think of you first when they need what you offer.
You don't need to spend a lot of money on this. Utilize free or low-cost tools like social media scheduling apps to maintain a presence. Be loud not by volume but by value—share useful tips, stories, or relatable content that connects with your audience.
To grow your business or brand, focus on offering unmatched value. Surprise your customers with more than they expect. This could be in the form of added services, personalized thank-you notes, or follow-up emails checking on their satisfaction.
Build strong relationships in your industry. Partnerships can extend your reach and influence. Collaborate with others to cross-promote and grow together.
By concentrating on these growth strategies, you shrink the competition’s significance without spending energy on them. You become the "tallest building" simply by being the biggest and brightest in your audience's world.
