Serial CEO Sells 4 Companies Using This Ancient Business Strategy

Summary

• I learned not to be "cute" in business from a successful serial CEO; stick to what works instead of trying overly complex strategies.
• In business, the fundamentals typically breed success over getting fancy. Simple, consistent actions trump complexity.
• One common mistake among entrepreneurs is not repeating successful actions. It's critical to replicate what works before trying new things.
• If you're given a system or advice that works, follow it to the letter until you outperform the one who taught it to you. Don't get creative prematurely.
• We often need reminders more than teachings; this is especially true with successful actions in entrepreneurship.
• In optimizing conversion processes, focus heavily on the first elements people read or see. Headlines and above-the-fold content have a massive impact.
• There have been dramatic improvements, like a 3x to 5x increase in throughput, just by tweaking or removing a single headline on a page.
• The general rule: replicate success before trying to innovate. You need a deep understanding of the process to improve it effectively.
• Every expert has a history of failures. Those failures bring expertise, which is why duplicating their success is a rapid path to your own.
• Remember, don't be cute, don't get fancy, and repeat successful actions consistently to achieve outsized returns in entrepreneurship.

Video

How To Take Action

I would suggest you keep it simple when it comes to business strategies. Forget about trying to be too "cute" or complex. Focus on what has already been proven to work. Consistent, straightforward actions often beat complicated ones.

If you find something that brings success, do it again. It’s a common mistake not to repeat what works. Don't jump into new things without leveraging the wins you already have. And here’s an important point: if you’re following a system or advice from someone successful, don’t tweak it. Follow it exactly as it is until you achieve similar or better results. No need to get creative until then.

We all need reminders of these successful steps. It might seem obvious, but it’s easy to forget when you're eager to try out new ideas.

For those of you optimizing your websites, pay extra attention to the very first elements people see, like headlines. These can hugely affect your conversion rates. Sometimes, just tweaking a headline or removing it can triple or even quintuple your results.

The general rule is clear: replicate successful steps before trying to innovate. A solid understanding of the process is necessary to improve it effectively. Remember, experts often gain their knowledge through a series of failures. So, by duplicating their success, you're actually taking a shortcut to your own success.

Don’t get caught up in fancy strategies or ad hoc changes. Stick to the plan, repeat what works, and focus on where the highest impact is. That's how you can boost your business without wasting time or resources.

Quotes

"Don't be cute"

– Alex Hormozi

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"Put the two fat guys in the middle, run to the right"

– Alex Hormozi

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"We need to be reminded more than we need to be taught"

– Alex Hormozi

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"Repeat successful actions"

– Alex Hormozi

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"Replicate before you get fancy"

– Alex Hormozi