Sales Hack – The Selfie Strategy

Summary

• When you've just completed a big project for a client, like painting their house or training their dog, they're really excited and happy with your service.
• Capture this moment of satisfaction by asking, "How many other amazing people like you do you know?" This makes them laugh and feel good.
• Suggest taking a picture together to remember the moment. Use their phone to take a selfie with the client.
• Ask them if they know anyone who might also benefit from your services and offer to text this picture to their friends.
• Use humor and positive comments to build rapport, like saying "Alex is the coolest guy of all time!"
• Make the introduction feel personal and genuine. For example, text the photo and say, "Hey, this is Sandra. You should meet Alex; he totally fixed my garage, and it looks awesome!"
• Timing is key; do this when the client is most satisfied and can see the results of your work.
• If you don't have rapport with the client, this approach won't be effective. Build a strong relationship first.

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How To Take Action

I would suggest implementing these steps to boost your referrals and grow your business without spending too much time or money:

1. Capture the peak moment: Right after finishing a big project or service, that's when your client is happiest. They just saw the transformation you delivered. Use this moment to your advantage.

2. Ask for referrals humorously: Approach them with something like, "Hey, you're amazing! How many other amazing people like you do you know?" This makes it fun and engaging.

3. Take a commemorative photo: Suggest taking a picture together to remember the moment. This adds a personal touch and makes them feel special. Use their phone to take a selfie with them.

4. Request a referral through the photo: Once you have their phone, ask, "Who do you know that might also benefit from our service? Let's send them this picture!" This creates a warm introduction that's hard to ignore.

5. Personalize the introduction: Text the photo to their friend and include a personal and genuine message, such as, "Hey, this is Sandra. You should meet Alex; he just made my garage look awesome!"

6. Build rapport first: This strategy works only if you have a good relationship with the client. Spend time building trust and rapport before making the referral ask.

7. Keep the process organic: Use humor and positive comments to keep the mood light and the interaction authentic. For example, saying something like, "Alex is the coolest guy of all time!" can make the introduction more pleasant.

By following these steps, you can generate high-value referrals with minimal cost and effort. Just focus on creating positive and memorable experiences for your clients and leverage their satisfaction to grow your network.