Quantity Or Quality?

Summary

• In the beginning, you might post almost nothing, but you will soon realize there is a direct relationship between how often you post and how many views you get.
• As you start posting more, usually around 30 times a month, you will notice some videos perform much better than others.
• When you see that one video gets more views than the other 29, you start thinking about making your videos better in terms of quality.
• You then tend to decrease your quantity and focus on increasing your quality.
• After setting a new quality standard, you might think that posting about five high-quality videos a month could be beneficial.
• There is a continuous cycle of balancing quantity and quality that is natural for creators.
• In the beginning, I encourage everyone to focus on quantity to learn what quality looks like.

Video

How To Take Action

I would suggest implementing these strategies to help grow your small business or personal brand:

Start with Quantity:

1. Post Frequently: In the early stages, aim to post about once a day. This helps you understand what your audience likes and engages with. You don’t need expensive equipment; your phone camera is fine.
2. Track Performance: Keep an eye on which posts get the most views and engagement. This will help you identify what works.

Analyze and Improve:

1. Identify Successful Posts: Look closely at the posts that perform better than others. Understand why they did well. Was it the content, timing, or format?
2. Improve Quality Gradually: Once you see a pattern in successful posts, start focusing more on quality. This could mean better visuals, clearer messages, or more engaging stories.

Balance Quantity and Quality:

1. Set a New Quality Bar: After you’ve identified what a ‘good post’ looks like, aim to create more content that meets this new standard.
2. Reduce Quantity While Maintaining Engagement: Shift from posting daily to maybe 3-5 high-quality posts per week. This balances your workload while still keeping your audience engaged.

Iterate and Adapt:

1. Keep Testing: Continue to experiment with different types of content. What works today might not work tomorrow, so keep testing new ideas.
2. Cycle Between Quantity and Quality: Understand that this is a cycle. When you feel your quality has improved, increase the quantity slightly to test new ideas without sacrificing the quality you’ve achieved.

By following these steps, you’ll be able to build a solid foundation and continually grow and improve your content effectively without spending a lot of money or time.