No Opportunity is Forever (And this is why thats good…)

Summary

• Don't let the belief that an opportunity won't last forever stop you from starting; every opportunity is finite.
• Understand that not seeing an end point likely means you're not familiar enough with the journey.
• Use fitness as an analogy: some fear getting "too big" without realizing the work required to get there. Start working out first, then address size concerns if they become real.
• Opportunities in business, like TikTok ads, are temporal arbitrage situations. They don't last, so take advantage of them while they exist.
• Market efficiency eventually balances out the opportunity for arbitrage, but this shouldn't deter you from exploiting it temporarily.
• Most companies don't maintain a Fortune 500 status for very long; markets evolve and change rapidly, often leaving those unable to adapt behind.
• If your business capitalizes on short-term opportunities, use the gains to pivot when necessary, similar to reinvesting profits from a tripled investment.
• Don't get paralyzed by contemplating what will happen decades down the line. Focus on what opportunities can grow your business now.
• Fear of failure or laziness can lead to excuses not to pursue opportunities, even when they seem promising.
• If you're already running a business based on arbitrage, first consider how new opportunities align with your existing model before pursuing them.
• For new entrepreneurs, it's often worth investing in significant, even fleeting, opportunities if the potential return justifies it.

Video

How To Take Action

I would suggest embracing opportunities as they come, even if they won't last forever. Think about it like this: Every chance to grow your business or yourself is like finding money on the ground. You pick it up and then decide what to do next.

A good way of doing this is to start small. Like working out to get fit—you start lifting weights before you worry about getting too big. Don't let fear stop you! Start with what you have and make the first move.

Remind yourself that businesses evolve quickly. To stay ahead, look for areas where you can do something better or cheaper than others. This might not be forever, but it can give you a good push.

If you see a chance like TikTok ads working well, go for it. Yes, the market will balance out, but until then, you can make good money. Use that money to find your next step.

Don't stress about what will happen in decades. No one knows that! Focus on now. What can you do to grow today? Try to see what others don't and make it work for you.

For those already running a business, compare new opportunities to what you're already doing. If it fits well, it can feed into your main business and make it stronger. If not, it's okay to pass and focus on what you're doing.

For someone just starting, take a chance on big opportunities, especially if they can bring big rewards. It's okay if it's short-lived. The experience and the returns are what count.

Remember, fear of failing can make you come up with excuses, but laziness shouldn't stop you from trying. Get up and take that step towards something big. It can really be worth it.

Quotes

"It's never gonna work forever"

– Alex Hormozi

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"If you don't see something as a forever option, then it probably means you do not understand it well enough to begin doing it"

– Alex Hormozi

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"All opportunities are by their very nature arbitrage"

– Alex Hormozi

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"All arbitrage disappears"

– Alex Hormozi

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"Many businesses were built off of arbitrage opportunities that created cash flow, human resources, that could then be deployed and pivoted in another direction when the opportunity closes"

– Alex Hormozi