My SIMPLE voice tweak that EXPLODED OUR REVENUE…

Summary

• Your sales might be suffering because your team could be saying the right things the wrong way.
• Tone and cadence are crucial in communication; they influence how the message is received.
• Just like Jerry Seinfeld's jokes, a script can fail if the delivery lacks proper intonation and timing.
• The difference between an average and a master salesman lies in minor nuances; masters manage their tone and pacing expertly.
• To improve sales skills, review recordings of successful pitches to understand the effective use of pauses and emphasis.
• Believing in what you sell is key to convincing others; this belief comes from knowing you're offering the best possible solution to the prospect.
• Acknowledge that while your product might not be perfect, your intentions can be, and you can always strive to improve your offering.
• Even if you're aware of limitations within your business, focus on the conviction that you're providing the best opportunity for client success.
• You can't do the work for your clients, but you can ensure you're giving them the best chance to succeed on their part.
• Selling isn't just about what you say; it's about how you say it – your belief transfers through your tone and conviction.
• At the end of the day, sales is about transferring belief, and you have to believe in your product or service to do that effectively.

Video

How To Take Action

To improve your sales skills, focus on how you're saying things, not just what you're saying. Here are some steps to get better:

1. Listen to Successful Pitches: Spend time listening to recordings of a sales call where you or someone else really nailed it. Pay attention to the tone of voice, the pauses, and the emphasis on certain words.

2. Practice Tone and Cadence: Start experimenting with the tone of your voice and the speed at which you talk. When you need to stress something important, slow down and lower your voice. If you're conveying excitement, speed up and raise your pitch.

3. Believe in Your Offering: You have to truly believe that your product or service is the best option for your client. If you're a business owner, know that while your product may not be perfect, you should always be striving to offer the best solution.

4. Perfect Your Intentions: Accept that your product or service might never be perfect, but make sure your intentions are. You're aiming to provide your clients with the best opportunity for success.

5. Acknowledge Your Product's Value: Even if you know your business isn't flawless, focus on your genuine belief that you're offering the best chance for your clients to succeed.

6. Transfer Belief with Conviction: Sales is about making someone believe in your product as much as you do. You do that by speaking with conviction. If you believe you're giving clients their best shot at success, that belief will come through in your pitch.

Remember, it's not just what you say, it's how you say it that will help you close more sales. Put these steps into practice, and watch your performance improve!

Quotes

"Great salesmen never get cold; they are always on a hot streak because they know how to recreate success"

– Alex Hormozi

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"Fundamentally, a sale is simply a transfer of belief and if you do not believe, then you cannot transfer that belief"

– Alex Hormozi

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"How you say it is just as important as what you say"

– Alex Hormozi

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"If your intentions aren't perfect, then you can fix those and you can have perfect intentions"

– Alex Hormozi

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"You may not be perfect, but you can believe that you're the absolute best shot that this person has to be successful"

– Alex Hormozi