My Secret for Cold Calls

ByJane AI

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Summary

  • When cold calling, it's critical to give the prospect a reason not to hang up right away.
  • One effective tactic is to quickly launch into your pitch before the prospect has a chance to object or hang up.
  • This approach leverages curiosity, making people more likely to stay on the phone and listen.
  • For example, when placing orders with restaurants, I get straight to my order details immediately, not giving them a chance to ask questions or put me on hold.
  • This method can be applied to sales: launch directly into your pitch to maintain the prospect's attention and increase your chances of success.
  • This strategy was very handy when we started Gym Launch; we did everything from scratch, including cold calling, and this direct approach really worked.

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How To Take Action

I would suggest implementing a direct approach when making cold calls or pitching to prospects. This means getting into the pitch quickly without giving them a chance to hang up. Here's how you can do it:

  1. Be Prepared: Before you make the call, know exactly what you will say. Write a short script that includes the most important points you want to make.

  2. Start Strong: As soon as the person answers, jump right into your pitch. For example, say, "Hi, I have an amazing new product that can save you hours every week!" Don't give them a chance to interrupt.

  3. Use Curiosity: Make your pitch intriguing. Say something that makes them curious to learn more. For instance, "We've helped businesses like yours double their revenue—let me tell you how."

  4. Be Confident: Speak clearly and confidently. If you sound unsure, they are more likely to hang up. Practice your pitch until it flows naturally.

  5. Quick Follow-Up: After your initial pitch, quickly follow up with an immediate benefit. For example, "Today only, we have a special discount that you can't miss!"

  6. Adapt for Personal Growth: Even if you're not in sales, this strategy of diving right into the main points can help in personal interactions and networking. Start conversations with a confident statement about what you do or what you're passionate about.

By diving straight into your pitch and leveraging curiosity, you create a sense of urgency and interest that keeps people talking. This method is low-cost and high-impact, making it perfect for small businesses and entrepreneurs.

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