My Evidence Based Guide to Making Money Online [TIER LIST]

Summary

• I analyzed different social media platforms to understand their money-making potential based on factors like audience, growth, depth, and conversion.
• TikTok has 27% of families earning over $100,000 and a 33% market share in the U.S., but low average view duration and poor conversion for services. Traffic from TikTok is only 2.5% of my total.
• YouTube has 89% of families earning over $100,000 and 83% market share in the U.S. It offers high growth potential and significant depth with average view durations over 8.5 minutes. Traffic converts at three to four times other platforms, and it forms about 60% of my valuable contacts.
• X (formerly known as Twitter) has a 29% audience earning over $100,000, 22% market share, and is highly viral for growth. Despite lower engagement, conversion is high due to the ability to DM.
• LinkedIn has a 53% audience earning over $100,000 and a 30% market share. Despite mediocre daily usage, it's highly effective for conversions, especially due to tools like Sales Navigator and targeting capabilities, making it invaluable for B2B.
• Instagram has a 54% audience earning over $100,000 and 47% market share. It's great for conversion, using features like stories, DMs, and shopping. Traffic from Instagram accounts for 48% of my site visitors but has lower session length compared to YouTube.
• Facebook, now re-emerging with reals, has 68% of high-earning families and 68% market share. Despite the necessity of restarting my account, its conversion rate is significantly higher than TikTok, making it a powerful platform for engagement and growth.
• Podcasts and email are essential for deep audience engagement. Podcasts average 20 minutes per session, and emails have a 40% open rate. These platforms are vital for nurturing an existing audience, though growth is harder.
• Honorable mentions include Pinterest for visual businesses, Snapchat for high commerce capability, and Twitch for long-form engagement.
• Amazon is a powerful but often underutilized platform for creators. My books sell 1,000 copies a day on Amazon due to high conversion rates, leveraging the platform's built-in credibility and ease of purchase.

Video

How To Take Action

I would suggest focusing on platforms with high engagement and solid monetization potential. Start with these steps to maximize your impact:

1. Leverage YouTube

• Audience Targeting: YouTube has a high percentage of high-income viewers. Focus your content on solving problems for this audience.
• Consistency is Key: Post regularly. Start with at least three videos a week, focusing on quality content.
• Thumbnails & Intros: Spend time on your video thumbnails and the first 8 seconds of your videos to capture attention.
• CTAs in Every Video: Use community posts and comments to engage viewers and include calls to action.

2. Maximize Instagram Usage

• Mix Content Types: Alternate between reels and longer-form content. This approach caters to both quick engagement and deeper interaction.
• Use Stories: Add swipe-up links and engage followers through DMs using features like mini chat.
• Consistent Posting: Post twice a day—morning and evening. Focus on solving your audience's problems.

3. Utilize Facebook’s Renewed Growth

• Restart if Needed: If your current following isn't engaging, consider restarting your profile.
• Test Content Types: Because Facebook supports various content types (text, images, video), experiment to see what engages your audience most.
• Leverage Facebook Stories and DMs: Use these for direct engagement and conversion.

4. Embrace LinkedIn for B2B

• Profile Optimization: Ensure your LinkedIn profile is fully optimized to attract your target audience.
• Use Sales Navigator: Spend time finding and connecting with highly targeted prospects.
• Content Sharing: Create shareable, valuable content to leverage the network effect. Engage with larger accounts to amplify reach.

5. Enhance Long-Term Engagement with Email and Podcasts

• Grow Your Email List: Use your social platforms to funnel subscribers into your email list.
• Regular, Value-Driven Emails: Send high-value emails regularly. Aim for high open rates (over 40%).
• Podcast Consistency: Release podcast episodes at regular intervals. Promote these episodes across your other platforms to grow listenership.

6. Nutzen Offers and Conversion Potential on Amazon

• Leverage Books: Use books (or other relevant products) as a traffic source. Amazon has high conversion rates and can drive significant customer growth.
• Integrate CTAs: Include calls to action within your book or product content to lead customers to your other platforms.

By strategically utilizing these platforms, focusing on high-engagement and conversion potential areas, you'll maximize growth and revenue with minimal upfront costs. Remember, consistency and value are your best tools.

Quotes

####"I'd rather be on the one with gazillions of dollars"

– Alex Hormozi

####"You get something like five seconds to 20 seconds"

– Alex Hormozi

####"If you absolutely murder it and you get 25 seconds"

– Alex Hormozi

####"People just prefer to engage in videos"

– Alex Hormozi

####"7 minutes so way lower than a lot of the other platforms"

– Alex Hormozi