My $100,000,000 diet…

Summary

• I attended a mastermind with entrepreneurs whose businesses make over $500 million in revenue combined.
• These high-level entrepreneurs often follow various peculiar health trends, which from my fitness background I see as largely ineffective.
• Many entrepreneurs are strict about diets like keto or intermittent fasting, but I eat treats like ice cream daily and maintain a great shape.
• I shared my eating philosophy with the mastermind group, and several of them later credited it with helping them get in shape.
• It's crucial to understand your body type using a high fat, low fat, high muscle, low muscle matrix to know how to adjust calorie intake and exercise volume to reach your goals.
• All diets essentially work by reducing calorie intake, whether through keto, low-fat, portion control, or intermittent fasting.
• Diets fail often due to compensating for eliminated foods by overeating others, leading to a calorie surplus.
• There are three key pieces of information you need: how many calories to eat, how much protein you need, and how much volume you need to work out.
• To find out how many calories you need, multiply your body weight in pounds by a number that represents your goal (e.g., 15 for maintenance, 10 for weight loss).
• Your protein intake should be approximately 1 gram per pound of body weight.
• I advise eating lean meats to satisfy your protein requirements, equating 200 grams of protein to around two pounds of lean meat.
• After setting aside necessary calories for protein, use the remaining calorie allowance for whatever foods you fancy.
• A flexible diet without forbidden foods prevents the obsession with restrictions and allows for sustainable, lifelong eating habits.
• Understanding calorie deficit is key—everyone loses weight in a deficit, although at different rates.
• My approach to eating aims to ensure you never feel deprived and can still enjoy treats while maintaining a healthy physique.
• I emphasize that this advice is based on my long-standing personal experience and frustrations with misleading health trends in the entrepreneurial community.

Video

How To Take Action

I would suggest understanding your body type and goals first. Know if you are high fat, low fat, high muscle, or low muscle to plan your diet. If you want to maintain your weight, multiply your body weight in pounds by 15; for weight loss, use 10.

A good way of doing this is to figure out your protein intake next. Eat about 1 gram of protein per pound of body weight. Translate that to lean meats – 200 grams of protein means about two pounds of lean meats like chicken or fish.

After setting your calories for protein, you can use the rest of your calories on foods you enjoy. Even treats are okay! This flexibility helps you not feel deprived and stick to your eating plan forever.

Remember, a diet without forbidden foods means you won't obsess over what you can't have. It also means you can enjoy your favorite treats in moderation and still be on track.

Diets often fail because people overeat other foods when they eliminate some. So, always keep an eye on the overall calorie intake. If you're not losing weight as you hoped, adjust the calories a bit lower.

Lastly, this is all about a calorie deficit. If you consume fewer calories than you use, you will lose weight. Keep this in mind, and you can maintain a healthy physique while still enjoying the foods you love.

That's my simple approach to eating. Find out your calorie needs, get enough lean protein, and enjoy the rest of your calories with treats. You'll stay fit and satisfied, without feeling like you're missing out.

Quotes

"All this stuff works because you can't fall off; you can’t cheat because nothing is forbidden"

– Alex Hormozi

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"I eat ice cream every day"

– Alex Hormozi

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"If you're going to play the game, you have to do it in a way that you'd be able to do it forever"

– Alex Hormozi

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"Controlling what you ingest is easy; understanding how much you expel in calories is very hard"

– Alex Hormozi

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"The key point is that the cornerstone of the diet is that you get enough protein in"

– Alex Hormozi