More Followers Won’t Make You Rich, But This Will

Summary

• I don't want to be famous just for the sake of being famous. It brings many costs.
• We tested making broad content like relationship advice and fitness tips. It got more views but less quality leads and book sales.
• Now, I'm focusing almost exclusively on business content.
• Shorts viewers typically remain shorts viewers, and long-form content viewers remain long-form viewers.
• Integrate CTAs appropriately in different content formats. Shorts should have no CTAs, stories can have CTAs without hurting reach, and longs depend on the type of CTA.
• Offering free stuff, like books and courses, can be effective CTAs.
• Ads take care of asking, so I focus on giving as much value as possible in organic content.
• The main goal of organic content is brand recognition which increases reach and conversion rates.
• Personal development and productivity content can attract business owners but keep it relevant.
• Avoid making content that is too broad; stay close to your target audience's needs.
• Consistency and providing value are crucial. Treat every piece of content like it's the first time someone is seeing you.
• Reuse high-performing content across platforms and formats.
• Different platforms have different rules and optimal posting frequencies. For example, Twitter allows frequent posts, but Instagram and YouTube do not.
• Leveraging Twitter for content ideas can be very effective.
• Utilize tools like ManyChat for automating responses in comments and DMs to boost engagement.
• Use webinars and bonuses to drive school community growth.
• Building a system of consistent, high-quality content can make even small audiences grow and engage.
• The content team and posting schedule should align with platform-specific mechanics to maximize reach and engagement.
• Stay passionate about what you talk about to avoid burnout.
• Privacy is a big con of fame, but the ability to recruit from anywhere is a significant advantage.
• Strive to make your content valuable enough that it naturally gets shared.
• Implement effective, inspirational, or story-based hooks in content rather than generic tips.
• Focus on proof, such as case studies and personal experiences, to establish credibility.
• Occasionally resurface top-performing content for new audience members.

Video

How To Take Action

I suggest implementing a few key low-cost, high-value strategies to maximize your business growth.

Narrow Your Content Focus

Focus solely on the niche content that speaks directly to your target audience. Avoid making content that's too broad. Stick to business-related topics if you're aiming at attracting business owners.

Leverage Multiple Platforms

Different platforms have different strengths. Use Twitter to gather ideas and test your content. Repurpose successful tweets into Instagram Reels, YouTube Shorts, and TikTok videos. Cross-platform reuse maximizes both reach and engagement while keeping production costs low.

Utilize Short-Form Content

Shorts viewers typically stay shorts viewers. Make lots of high-quality short content without CTAs. Shorts are great for increasing brand recognition, which then makes your ads more effective.

Ads and CTAs

Let your ads handle the asking. Keep your organic content focused on providing value. Use appropriate CTAs in stories and longer content where it won't hurt your reach. Consider offering free resources like books or courses as CTAs to draw in quality leads.

Automate Engagement

Use tools like ManyChat to automate responses in comments and DMs. This boosts engagement without requiring a lot of manual effort.

Consistency is Key

Post consistently and treat each piece of content as if it’s the first time someone is seeing you. This helps build a loyal audience over time. Reuse high-performing content periodically to reach new followers who haven't seen it yet.

Webinars and Bonuses

Run free webinars or virtual events to attract an audience and offer a valuable bonus for those who join your community. It’s a cost-effective way to convert attendees into long-term community members.

Stay Passionate and Engaging

Talk about what excites you. This prevents burnout and keeps your content fresh and engaging. Use hooks like stories or proofs of your work to make your content relatable and more likely to be shared.

By implementing these strategies, you can optimize your content creation efforts to drive more business with minimal costs.

Quotes

"I have zero desire to become famous for the sake of being famous"

– Alex Hormozi

"What I wanted was business owners"

– Alex Hormozi

"People who watch Longs want more Longs people want shorts watch more shorts"

– Alex Hormozi

"People have consumption preferences by platform"

– Alex Hormozi

"The purpose of content as I see it is like shorts absolutely have ROI just way more with ads"

– Alex Hormozi