Marketing Mistake To Avoid
Summary
- Many small businesses fail at marketing because they don't show their ads to the right people. Targeting the correct audience is crucial.
- If I'm selling winter coats, and I advertise them to people in South Florida, they probably won't buy. This has nothing to do with the offer, the creative, the pricing, or anything else—it's about the audience.
- Always ensure your marketing efforts reach people who are likely to want or need your product.
Video
How To Take Action
I would suggest starting with understanding exactly who your ideal customer is. You need to know what they need, what they want, and where they are. This doesn’t cost much, but it’s incredibly powerful. Spend some time looking at your customers, asking them questions, and really getting a sense of who they are. Then, write it down. You want to be clear on who you're talking to.
Next, focus your marketing efforts where your audience hangs out. This doesn’t require big budgets but rather smart choices. If you’re selling winter jackets, look for channels that are used by people in colder climates. If you're unsure, experiment with small amounts of money on different platforms to see where you get the best response.
Another good way of doing this is by utilizing social media analytics tools or even Google Trends. These tools can help you find where your audience is and what they’re interested in—most of the time for free. Adjust your strategy based on what you find.
Also, try engaging with your audience directly through surveys or feedback forms. Ask them what they like or don’t like. This can help refine your targeting even further.
Remember, it's about speaking to the right people. That doesn't need to take a lot of money, just some focused time and effort on understanding your audience better.
