It Only Gets Harder

Summary

• I emphasize that success in business requires consistent performance, like running a six-minute mile every day, not just once.
• It's a common misconception that after the initial success of starting a business, things will get easier. In reality, the challenges only increase.
• I believe that top CEOs and founders are continuously pushing their limits by maintaining the pace they set at the beginning and striving for even better performance.
• As businesses grow, the complexity increases with the need to build a strong team, retain customers, build a reputation, and stay current with market trends.
• I want you to understand that the journey of running a business is demanding and it's important to be prepared for the ongoing effort it requires.
• Learning to cope with growing pains and scaling issues is a critical part of business maturity, and it's not something you should take lightly.

Video

How To Take Action

I would suggest starting by setting a daily performance standard for your business, just like running a steady six-minute mile each day. Focus on consistency. Every day, do the important tasks that contribute to your business's growth. It's like exercise for your company!

Remember, even when your business starts well, the work doesn't stop. Challenges will come, so prepare to keep pushing, just like top CEOs do. Get into the habit of never slowing down. Keep learning and adapting.

A good way of handling the increasing challenges is to invest in building a strong team. Find people who believe in your vision and can help carry the load. You don't have to do everything yourself. This doesn't mean you spend lots of money. Start with interns or part-time help, or even trade services with other businesses.

To retain customers, focus on great service and listen to their feedback. Always think about how you can make your product or service better for them. This can be as simple as a follow-up call or an email survey. It costs very little but means a lot to customers.

Building a reputation can start with what you already have. Use social media to share your story and connect with your community. This will help you stay current with market trends too! You can use free tools like Google Alerts or social media listening to understand what's happening in your market.

Lastly, don't be scared of hard work. Running a business is tough and it needs heart. Accept that it's demanding and be ready to keep putting in the effort. It's a marathon, not a sprint, so pace yourself but keep moving forward.

Quotes

"it's easy to run one mile at a six minute pace but can you run six miles at a 6 minute pace and that's business"

– Leila Hormozi

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"you're in for a world of hurt man because it only gets harder from here"

– Leila Hormozi

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"there's more challenges and things that are harder and now you've got to learn how to build a team"

– Leila Hormozi

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"now you have to learn how to keep customers"

– Leila Hormozi

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"you've got to keep up with the market"

– Leila Hormozi