I went from $1000 – $100M in Sales in 44 months…this is how I did it. [EXACT PROCESS]
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Summary
- I turned $1,036 into $112 million in 44 months using four acquisition frameworks.
- You can easily solve your lead generation problem by learning to run Facebook lead ads and connecting them to Google Sheets via Zapier.
- There are simple steps to creating your own lead generation framework including targeting the right audience and offering something free in exchange for contact details.
- The key to scaling is client-financed acquisition: ensure the cash you make in the first 30 days exceeds the cost of acquiring two customers and fulfilling their orders.
- To make irresistible offers, frame them so customers feel foolish for not taking them. This can involve discounts, bonuses, scarcity tactics, and unique, compelling names for your promotions.
- There are six traffic sources to tap into for customer acquisition: paid media, earned media, owned media, outbound, affiliates/partners, and referrals.
- To increase a customer's lifetime value, focus on raising prices, reducing fulfillment costs, increasing the number of purchases, upselling, downselling, and cross-selling.
- Competing against free offers can be done effectively by emphasizing the speed and convenience of your paid offer, as fast beats free in value perception.
- Referrals are a powerful, often underutilized source of new customers. Create a referral system that incentivizes current customers to bring in new ones.
- Know the math behind your business, focus on creating compelling offers, manage traffic sources effectively, and make your customers more valuable to outspend the competition.
- Understanding your Lifetime Gross Profit (LTGP) per customer is crucial as it dictates how much you can afford to spend on customer acquisition.
- Structuring your business to maximize LTGP will make it possible to use any acquisition channel and dominate the market.
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Quotes
"The business owner that can make his clients more valuable to his business than his competition wins"
– Alex Hormozi
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"Fast beats free"
– Alex Hormozi
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"Every lever that I pull in a business to make way more money for a customer"
– Alex Hormozi
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"I'm not trying to outspend everyone, I'm trying to make this human being more valuable to me than anyone else"
– Alex Hormozi
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"The only thing that beats free is speed"
– Alex Hormozi
