I Tried Posting ONLY Business Content for 30 Days [STRATEGY REVEALED]

Summary

• I made 35,000 posts over 40 months and gathered a 7.8 million person audience.
• I shifted from edutainment to education to change behavior and improve impact.
• I stopped creating content for my team and focused on the ideal customer—business owners.
• Narrowing content topics exclusively to business improved audience relevance and engagement.
• Changed the main metric from views to ad revenue (RPMs) for better focus on value.
• Long-form content proved more effective than shorts for attracting the right audience.
• Assuming nothing about audience knowledge helps make content accessible to everyone.
• Revenue per thousand viewers (RPMs) increased by 68% after these changes.
• Deeper business topics drove 25% more comments and higher engagement.
• Despite fewer absolute views, long-form views increased by nearly 30%, showing quality over quantity.
• Subscriber conversion increased by 24.6%, leading to higher overall subscriber growth.
• Opt-ins grew by 26% per week due to more relevant content for business owners.
• Book sales doubled, indicating better quality traffic and audience targeting.
• Some content can be both deep and wide, appealing broadly while remaining specific to core audience needs.
• I'm happy to make mistakes but aim never to repeat the same one.
• More content will be created with less post-editing to stay true to core values.
• Always introduce yourself, assume the audience doesn't know you.
• Whiteboard and simpler presentations perform as well as staged ones.
• Focus on what only you can show and say—unique, high-value content drives engagement.
• Continue using wide shorts for top-of-funnel brand awareness despite stricter focus on other content.

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How To Take Action

I would suggest implementing a few strategic shifts in your content or business approach based on what worked for us.

1. Shift from Edutainment to Education: Focus your content on truly educating your audience. This means creating material that changes behavior and adds value, rather than simply entertaining.

2. Know Your Audience: Make content specifically for your ideal customer, not your internal team or a general audience. If you’re targeting business owners, ensure your topics reflect that focus.

3. Narrow Your Topics: Rather than covering a wide range of subjects, specialize in a few that directly speak to your core audience. This increases relevance and engagement.

4. Value Over Views: Instead of chasing view counts, measure success based on the value you deliver (such as ad revenue per thousand viewers, or RPM). This will encourage you to create content that attracts high-quality, valuable viewers.

5. Long-Form Content: Emphasize long-form content over shorts. Long-form content tends to attract more engaged and serious viewers who are more likely to stick around and convert.

6. Assume Nothing About Knowledge: When creating content, assume the audience knows nothing about you or your subject. This approach makes your material accessible to everyone, attracting new followers effectively.

7. Introduce Yourself: Always introduce yourself and explain your background briefly in each piece of content. This ensures new viewers understand who you are and why they should listen to you.

8. Simple Presentations: Use simple, straightforward presentations. High production values are not always necessary and often, viewers appreciate more direct and less edited content.

9. Create Unique Content: Focus on sharing insights and experiences that only you can offer. This uniqueness will set you apart from competitors.

10. Wide Shorts for Brand Awareness: While focusing on in-depth content, continue to produce some general, short-form content for top-of-funnel brand awareness.

By following these steps, you can effectively grow your audience, increase engagement, and drive valuable actions from your viewers without extensive resources.

Quotes

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