I told myself I was wealthy until it came true.

Summary

• The stories we tell ourselves about ourselves shape our beliefs and character, leading to changes in behavior within business and personal life.
• Entrepreneurship involves developing the right beliefs, increasing skill sets, and cultivating character traits to ensure success.
• An example from my own experience: A friend's fitness app revenue jumped from $20k to $150k per month once he overcame his limiting belief and began promoting it.
• In my journey, shifting from owning gyms to licensing others dramatically increased yearly revenue from $2-3 million to $28 million due to a belief change suggested by a mentor.
• The alignment of beliefs, skills, and character traits at each level of entrepreneurship is crucial for reaching higher financial milestones.
• To address deficits in these areas, focus on evidence that supports or counters your self-assessment instead of ungrounded affirmations.
• Recognize that identity and traits like patience or integrity can be developed according to business needs, often by recalling and reinforcing past instances where you've exhibited them.
• Employ a mental strategy of arguing against negative self-beliefs to cultivate positive character traits actively, shifting eventually from active to passive self-conception.
• Overcoming personal hurdles like insecurities, anxieties, and perceived traumas can significantly contribute to professional success, as they often limit business growth more than skills or beliefs.
• Adopting the mindset that trauma does not define you allows for more rapid and controlled emotional and business development.
• Choosing to change who you are by the stories you tell yourself can lead to profound transformation both personally and in business.

Video

How To Take Action

I would suggest first re-writing the stories you've been telling yourself. If the inner talk is saying, "I'm not good enough," change it to something positive, like "I can succeed with what I have to offer." This changes your beliefs, which is the first step.

Next, identify the skills you need to improve. For example, if you struggle with sales, start learning about it. Read books, take courses, or watch videos to improve this skill. It's just like filling up a tool box – the more tools (skills) you have, the better you can build (succeed).

Then, focus on your character traits. Are you disciplined? Are you focused? If not, remember times when you were. Tell yourself stories about those times. This helps you believe you can be that way again. It’s like drawing a map to where you need to go, using the paths you've already walked.

If you lack patience or integrity, think back to when you did show these qualities. Say, "I am patient because I once waited for…" or "I am honest because I once spoke the truth when…". This strengthens the trait in your mind, making it easier to act on.

Finally, stop letting past traumas hold you back. Instead of saying, "I am anxious because of my past," say, "I am calm because I choose to control my reactions now." It’s like deciding to stop letting an old wound hurt you.

By working on your stories, skills, and traits, you'll see your business grow. Because when you change who you are, you change what you can do. It's all about shaping yourself to be the person who can reach the success you're aiming for.

Quotes

"Entrepreneurship is about three things: it's about changing the beliefs that you have, it's about increasing the skill set that you have, and then the character traits that go along with that to make sure the skills are successful."

– Alex Hormozi

<<<

"What's the evidence that you're so bad at this? What's the evidence that you have cause you keep beating yourself up about this but what's your evidence?"

– Alex Hormozi

<<<

"Your identity is fluid, and you need to be able to change your identity and your character traits based on what the business requires if you want to grow."

– Alex Hormozi

<<<

"Strategy means what do you say no to that still looks like it makes sense on paper. That's strategy."

– Alex Hormozi

<<<

"I am wise because I use the same formula that most people use to destroy themselves with insecurities, with negative character traits, to rebuild myself."

– Alex Hormozi