I SPENT $100,000 on courses, so you don’t have to…
Summary
- Courses don't make you money because learning one skill, like copywriting, isn't enough; it's part of a larger set of skills needed to run a successful business.
- Viewing the journey to success as building a bridge with each skill as a brick can help identify missing pieces that prevent progress.
- Businesses operate like a pipe, converting eyeballs into money. If any part of the process is weak (like marketing or sales), it restricts the entire flow.
- The disappointment with courses often comes from unrealistic expectations about immediate success, similar to how people aren't upset about not speaking Spanish after high school classes—it’s about what was expected.
- Over half of the companies in my portfolio are education and training companies because I believe in vocational training that offers practical, applicable skills.
- The traditional education system is failing many by being outdated and overpriced, which is why e-learning is booming.
- E-learning offers a way to gain practical skills that lead to income generation, unlike many degrees which can leave you in debt without improving job prospects.
- When selecting a course, focus on gaps in knowledge rather than reinforcing skills we already enjoy or have mastered.
- Take responsibility for your own learning; even with great teachers, students need to actively engage and apply what they've learned.
- Before passing judgment on courses or individuals, consider direct experience and personal interactions, understanding your current limitations and growth potential.
- We should approach people and courses with a mindset of learning, even from negative experiences, rather than quick, binary judgments.
Video
How To Take Action
I would suggest focusing on the skills missing from your business infrastructure, like bridge building with each skill as a necessary brick. To move forward, identify the skills you lack and work to fill those gaps. It's not about having one skill, like copywriting but having a range of skills that work together.
A good way of doing this is to think of your business as a pipe, converting audience attention into money. If you're struggling in marketing or sales, tackle those areas because they're restricting your flow. It's not enough to have a great product if no one knows about it.
Remember, education is what you make of it. You need to apply the skills you learn actively. If you've taken a course, use it as a stepping stone, not a miracle cure. It's one piece in the larger puzzle of running a successful business.
When choosing courses or learning material, it’s smart to look for what you don't know yet. Strengthening your weaknesses is just as important as enhancing your strengths. By doing this, you can cover all aspects required for your business to thrive.
Also, I would focus on your learning attitude. Take responsibility for it—great teachers help, but you've got to engage. And before judging a course or a person, try to have direct experience with them. Understand where you are limited and where you can grow.
Lastly, try to learn from everything and everyone, even from negative experiences. It's about having a mindset focused on growth and improvement, not making quick judgments. Each person and course, good or bad, has something to teach. Approach learning with this mindset, and you're more likely to succeed.
Quotes
"The reason the course that you bought didn't make you money is oftentimes because the thing that the course taught is not the only thing that is required to make money"
– Alex Hormozi
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"You should think about business like a pipe right, you've got eyeballs over here and you've got money over here"
– Alex Hormozi
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"If you can shift that perspective, you'll stop having such negative views around some of the earlier teachers in your life"
– Alex Hormozi
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"Doubling down on your strength from a large perspective is a very good idea"
– Alex Hormozi
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"Winners are just taking responsibility for both sides of the equation"
– Alex Hormozi
