I Gained 5,000,000+ Followers with this Secret Method

Summary

• I grew my audience by 5 million in less than 24 months, starting from less than 10,000 followers.
• To overcome the skill gap quickly, I chose to use money instead of time and looked into paying experts for shortcuts.
• I avoided seeking advice from celebrities or outdated coaches/gurus, opting for advertising agencies instead.
• It's key to select the right kind of agency: basic ones cost around $3,000-$5,000 per month, advanced ones up to $30,000.
• I initially hired a basic agency to force me to produce content regularly – three videos a week. This was to nail the basics and understand audience preferences.
• When you outgrow a basic agency's services, it’s advisable to part ways and look for a more advanced agency to learn nuanced skills.
• I opt for a six-month term with agencies, ensuring transparency on intentions and an extra fee for learning their decision-making process.
• The goal is always to train my team to eventually internalize the expertise and transition to a lower-cost consulting relationship with the agency.
• It's important to set a clear deadline for this transition and understand there might be a period of double costs, which ultimately builds your business's enterprise value.
• My approach is to co-create with the agency and gradually shift to our in-house team as their skills develop, eventually exceeding the agency’s output as they have more time and context.
• Clear upfront communication helps end agreements amicably and avoid what I call "the agency trap," which I learned after several poor experiences.
• To decide if using an agency is right, consider your balance of time and money. If limited on funds, you may learn the hard way. Otherwise, pay down the 'ignorance tax' with an agency.
• This method isn’t exclusive to one platform. I replicated it across YouTube, TikTok, LinkedIn, podcasts, and paid ads, each time following the same process for optimal results.

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How To Take Action

I would suggest starting by hiring a basic advertising agency that fits your budget, but don't spend too much. Aim for one that charges between $3,000 and $5,000 per month. This will help you get into a routine of making regular content, like three videos a week. Getting this basic rhythm down helps you learn what your audience likes.

Once you feel comfortable and understand your audience better, consider moving to a more advanced agency. They usually cost more, but they can teach you the finer skills. When you hire them, be upfront. Tell them, "I want to work with you for six months to learn how you do it and then move to a consulting agreement." This way, you're clear about your plans and they know what to expect.

While you're learning from the advanced agency, begin training your team on these skills. This will likely mean a period of double costs, paying both the agency and your team. But think of it as building your business's value. After six months, if you and your team have learned enough, shift to a consulting role with the agency, reducing costs but keeping their expertise on call if needed.

Make sure this whole transition has a clear deadline. This keeps everyone focused and working towards making your team as good as, or better than, the agency's. Your team can become better because they have more time and understand your brand better.

Finally, don't fall into "the agency trap," where you rely on them too much and end up with poor experiences. If you don't have much money to start with, learn one platform well through your own efforts and then use the proceeds to invest in learning others through agencies.

With this approach, I was able to grow my audience across multiple platforms, like YouTube, TikTok, LinkedIn, and others. Always stick to the same process and keep improving from what you learn.

Quotes

"No business owner should change their business for one client"

– Alex Hormozi

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"Once your team has the same amount of expertise or more, they should be better"

– Alex Hormozi

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"We want to start co-creating so they're making stuff for us and we're making stuff for us"

– Alex Hormozi

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"The thing is is that when you do that you're actually building the Enterprise value of your business"

– Alex Hormozi

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"Set the expectation up front which is I want to learn from you and I want to be transparent about my intentions"

– Alex Hormozi