I Built a $10 Million Trash Collecting Business in 36 Minutes

Summary

• To get customers for your business, start by leveraging your existing personal contacts. For example, offer your services for free to a few friends in exchange for a review or feedback.
• Utilize the "Core 4" methods to spread the word about your service: personal outreach, posting free content, cold outreach, and running paid ads.
• Offer a strong value proposition, such as performing a service for free initially in exchange for potential reviews, referrals, or future business.
• For personal outreach, tap into your network and ask for introductions to potential clients via a three-way text intro.
• Post engaging, free content online using the "hook, retain, reward" framework to attract an audience and indirectly promote your services.
• When reaching out to strangers (cold outreach), mention a mutual contact if possible to build trust, use a script, and offer significant value to entice them, like a free trial or a strong guarantee.
• Utilize paid ads effectively by crafting a compelling message with a clear call to action, highlighting pain points and benefits, and testing different hooks to capture attention.
• Remember that "no" is just part of the process and doesn't make you poorer. Keep reaching out and don't take rejection personally.
• Build a list of potential contacts to reach out to using software, list brokers, or by manually collecting leads yourself.
• Offer an irresistible guarantee or benefit that sets you apart from competitors and addresses the customer's main pain points.
• Treat rejection as the price of pursuing "yes" and maintain a positive attitude with each cold outreach attempt, since "nos" lead to the eventual "yes."
• In all outreach and advertisements, maintaining respect and politeness is essential. People appreciate being treated well.
• View content views as if speaking to a room of that size, valuing every single view as an opportunity to connect with your audience.
• Diversify your outreach efforts to avoid relying on one method and to mitigate the limitations of time and personal network reach.

Video

How To Take Action

I would suggest starting by reaching out to people you already know. Grab your phone and go through your contacts to find friends who might need your service. Offer to help out for free in exchange for a review or feedback. It's a win-win; they get help, and you get valuable testimonials to build your reputation.

Next, work on the "Core 4" methods. These are personal outreach, posting free content, cold outreach, and paid ads. Don't worry, you can do these on the cheap!

For personal outreach, a three-way text intro can work wonders. Just ask a friend to introduce you to someone who might need your service. Keep it simple and friendly.

Make sure you post free content online. Use the hook, retain, reward framework. This means start with something catchy, give useful info, and end with a thank you or a funny comment. Every view is a chance to show what you can do.

If contacting strangers with cold outreach, try to find a mutual contact to build trust. Use a script if you're nervous, and always offer crazy value like a free trial or a strong guarantee.

For paid ads, craft a clear message with a call to action. Test different hooks until you find what grabs attention. Show the pain points you solve and the benefits you offer.

Remember, hearing "no" is just part of the process. Keep reaching out. Don't take rejection personally, treat it as a step towards your "yes."

Treat everyone with respect and politeness in all you do. People will remember how you made them feel.

Lastly, diversify your efforts. Don't just stick to one method. Mix it up to reach even more people.

Quotes

"All you have to do is whether you're selling fitness services, cleaning services, trash taking-out services, IT services, whatever it is, you say, 'Hey, how's all this stuff going?' They say great, and you say, 'How do you have time to insert the thing that you're trying to sell?'"

– Alex Hormozi

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"I'm not getting enough replies and you solve that with one thing: volume."

– Alex Hormozi

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"No one loves trash more than me and so why would you rob me of the opportunity to clean your trash up for you?"

– Alex Hormozi

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"There are four ways you can make money from free: they become customers, they leave you a review, they get you a customer, they send you a friend, or they give you feedback that could make you better."

– Alex Hormozi

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"Remember, earlier he said, 'Hey, do you know anybody,' he said, 'Yeah I do know some people,' he remembered and said, 'Hey why don't we do a three-way not the way you're thinking, I see you, but how do we do a three-way intro.'"

– Alex Hormozi