Sell to Their Spouse Too (Sales Hack)

Summary

• Always try to include a spouse in service-based activities if possible, like paint nights or weight loss programs.
• Ask clients directly if their spouse supports them in their goal or if the service will benefit their spouse too.
• Position your service with a strong spouse program to increase engagement and success rates. Mention specific stats, like people who do the program with their spouse being three times more successful.
• Avoid using the word "mandatory" when suggesting that clients involve their spouse. Instead, insist on the benefits and only make exceptions for serious reasons.
• Always focus on the increased likelihood of success and the added support a spouse can provide.

Video

How To Take Action

I would suggest implementing a strategy where you find ways to include a client's spouse in your service-based activities. This can be relevant for various services such as paint nights, weight loss programs, or therapy sessions. Here are some actionable steps to keep it simple and effective:

• Include Spouses in Activities: Create opportunities where clients can involve their spouses. For example, offer weight loss programs with discounted rates for couples or special sessions geared towards pairs.

• Ask Directly: When talking to a client, ask if their spouse supports them in their goal or if they think your service could benefit their spouse too. This creates an opening for discussion about involving their spouse.

• Showcase Benefits with Stats: Emphasize the success rates. Mention that people who participate with their spouses are three times more successful. Having solid, relatable statistics helps convince them of the tangible benefits.

• Promote the Spouse Program: Develop and promote a strong spouse program. Highlight how it increases engagement and the likelihood of success. Make it an attractive and integral part of your service offering.

• Avoid Mandatory Language: Don’t use the word "mandatory". Instead, insist on the benefits of involving their spouse. For instance, say something like, "We've seen higher success rates when spouses participate. Unless there's a serious reason why they can't join, it would be great to have them."

• Support System: Focus on the added support a spouse can provide. Explain how having mutual goals can be motivating and lead to better outcomes.

These steps are low-cost and can be seamlessly integrated into your existing service model, helping you achieve higher client success rates and better engagement in a simple, effective way.