How To Win Sales Without Being Skilled (ALEX HORMOZI)
Summary
- I've been working hard on our new phone sales training, aiming to make it one of our best offerings yet.
- A gym owner who was struggling with sales improved significantly after a coaching call, going from zero for 25 to five for nine overnight.
- The key takeaway from this experience is that the person who wins the sale is the one who cares most about the buyer's interests.
- Your mindset should be that you care about the customer's well-being more than they do, and this genuine concern will help you close the sale.
- People bring emotional baggage to the sale, which can include feelings of shame and guilt, making it hard to establish trust and rapport.
- To succeed in sales, you should get the customer to be real with you; this honesty indicates you're likely to win the sale.
- If a customer truly can't afford what you're selling, which is rare, work with them authentically to find a solution, demonstrating you have their best interest at heart.
- Skill in sales is important, but genuine care often leads to success even without high skill levels.
- Conviction in your product is crucial, and you must believe the client needs your help.
- Challenge clients' limiting beliefs with empathy to help them overcome obstacles and succeed.
- The sales script remains the same, but the approach and mindset make the difference, as exemplified by the gym owner's turnaround at his 25th attempt.
- Being advanced in sales, or any skill, means sticking to the basics consistently, not necessarily employing more complex tactics.
- Personal development in entrepreneurship has three critical stages: acquiring skills, developing character traits to execute said skills, and cultivating beliefs that drive your actions and standards.
- Entrepreneurship is a cycle of growth, with each level requiring maintenance of previous characteristics and the development of new ones, making it a challenging but rewarding journey.
- Ultimately, in sales and business, caring genuinely about the buyer's outcome will set you up for success, helping you navigate clients' beliefs and leading to a trustworthy relationship that facilitates closing sales.
Video
How To Take Action
I would suggest implementing the following strategies:
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Prioritize Genuine Care: Remember that caring about a customer's needs more than they do is the key to success in sales. Show the customer that you genuinely want the best for them.
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Mindset Matters: Go into every sale with the mindset that you are there to help, not just to sell. Believe in your product and in the value it will bring to the customer's life.
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Overcome Buyer's Baggage: Understand that customers come with emotional baggage. Build trust by establishing rapport and getting customers to open up honestly about their needs and concerns.
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Work With Budget Constraints: If a customer can't afford your product, don't give up. Find alternative solutions to demonstrate that you are on their side and concerned with their well-being.
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K.I.S.S. – Keep It Super Simple: Stick to the sales script but adjust your approach based on the unique needs of each customer. Doing the basics consistently is what makes someone advanced in sales.
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Empathy Overcomes Objections: When you face objections, use empathy. Challenge customers' limiting beliefs by showing them understanding and care, helping them see past their obstacles.
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Focus on Personal Growth Stages: Embrace learning new skills, developing strong character traits, and cultivating empowering beliefs as an entrepreneur. This will not only help you in sales but in other areas of business as well.
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Maintain Consistency: Develop a consistent approach to practicing the basics, in sales and other business operations, to keep improving and reaching new levels of success.
Quotes
"The person who cares the most about the buyers interests is the one who will win the sale"
– Alex Hormozi
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"If you want to win the sale you have to come at it from the perspective that I care more about your best interest than you do"
– Alex Hormozi
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"The moment you're able to get someone to be real with you in the sale, you've already won the sale"
– Alex Hormozi
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"Advanced salesmen are advanced because they never don't do the basics"
– Alex Hormozi
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"The person who cares the most about the buyer will win"
– Alex Hormozi
