How to sell a product – The most PURSUASIVE tactic you can use…
Summary
- When speaking or presenting, commit fully to either selling or not selling; there are no benefits to taking half measures.
- During a major presentation, I bombed because I rushed through my pitch without proper setup after providing value for a lengthy period, resulting in a lack of audience response and interest.
- Always make sure that the offer and value proposition are clear and presented with conviction, even if you're offering something at a significant discount.
- Emotional and painful experiences can serve as intense learning opportunities to solidify important business lessons.
- Follow the principle of "give, give, give, then get" rather than "jab, jab, jab, right hook" (give, give, give, then ask).
- Building goodwill with your audience by providing continuous value can be more beneficial than frequent asking.
- When it's time to make an ask or pitch, do it confidently and with purpose to make a significant impact.
- The concept of goodwill is a powerful tool that big business owners understand and leverage, and small business owners often overlook.
- By providing ongoing value to your audience, you can eventually receive without always having to ask, but when you do ask, make it meaningful.
Video
How To Take Action
I would suggest implementing a clear and focused strategy when you're ready to present an offer or make a sale. Don't rush it or skim over the details. People need to understand and feel the value of what you're providing before they'll buy.
Remember that you should be giving value most of the time. Keep helping and providing for your audience without immediately asking for something in return. This builds trust and goodwill, which is really important if you want people to listen when you actually have something to sell.
When it is time to sell, go all in. Be confident and direct. Make sure your audience knows exactly what you're offering and why it's valuable to them. Don't undercut your product or service by being unsure or half-hearted about your pitch.
Use your moments of failure and emotional pain to learn. These experiences are powerful teachers. If you make a mistake or something doesn't go as planned, take the time to reflect on what happened and how you can improve next time. This helps you grow and avoid making the same errors in the future.
Finally, always be genuine in your interactions. Whether giving value or making an ask, do it with honesty and integrity. Your sincerity will resonate with your audience and create lasting relationships, which are the foundation of any successful business.
Quotes
"No half measures, either sell or don't sell, but don't be in between"
– Alex Hormozi
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"If you're going to make the ask, then ask and ask hard and mean it"
– Alex Hormozi
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"If you have these emotional moments, try and think like what am I going to try and ingrain in my brain right now"
– Alex Hormozi
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"It is so much better to give and keep giving and keep giving, and oftentimes you will get"
– Alex Hormozi
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"I will not dm you or put you on whatsapp and ask you for cab fare or ask you to buy something"
– Alex Hormozi
