How to Rebrand and Level Up Your Life in the Next 90 Days

Summary

• You don't need a new wardrobe or big announcement to rebrand yourself; change your behavior instead.
• Your brand is your reputation, much like a reputation in school. It's built over time through consistent behavior.
• Truly rebranding requires enduring being unseen and misunderstood while you are building a new version of yourself.
• I learned that my executive presence needed work; I had to advocate for myself and enter conversations with confidence.
• Ask yourself what behaviors you need to stop or start doing to change your brand.
• Understand that your brand is a lagging indicator of your behavior, and change won't happen overnight.
• Don’t dress up bad habits with superficial changes; address the root issues.
• Use inverted thinking: identify what you are doing that prevents having the brand you want.
• A bad habit, like excessive drinking, can deeply impact your brand negatively.
• Acknowledge hard truths about yourself as a catalyst for change.
• You may not hate your current state enough to initiate change; use this discomfort as motivation.
• Look truthfully at your current brand and admit areas needing improvement, no matter how painful.
• Consistency in habits builds trust and a genuine brand; inconsistency abandons trust.
• Minimize situations that tempt inconsistency to maintain your brand.
• Change your environment and friends to better align with the brand you aspire to have.
• Brands become strong through consistency, not through flashy announcements.
• Real transformation may go unnoticed until undeniable, so focus on accumulating skills and character traits.
• Consistency over time will outweigh doubts and result in a solid brand.
• If change aligns with your values, the process itself becomes rewarding, not just the outcome.

Video

How To Take Action

I would suggest implementing change by focusing on your behaviors first before considering external appearances. Your brand, much like a school reputation, is shaped by consistent actions over time. Instead of thinking about a new wardrobe or a big announcement to change how people see you, consider what behaviors you need to start or stop.

A good way of doing this is through self-reflection and honesty. Look at what might hold you back from the brand you want. Is it a habit, like excessive drinking, affecting how others see you? Acknowledge these truths and use them as motivation for change. Remember, your brand reflects your consistent actions, not your intentions.

Understanding that brand change is a lagging indicator is vital; it takes time for new behaviors to reflect in your reputation. During this process, stay patient and committed even when you feel unseen or misunderstood. Minimize activities or environments that tempt you to revert to old habits, thereby helping you maintain consistency in your new behaviors.

Another effective strategy is to surround yourself with people and environments that support your desired changes. If your friends or location encourage behaviors you want to change, consider altering your social circle or environment to align better with your goals.

Lastly, focus on the intrinsic rewards of change that align with your values. The process of becoming who you want to be is valuable in itself, not just the end result. This perspective not only sustains your motivation but makes the journey rewarding.

Quotes

"Your brand is a lagging indicator of your behavior"

– Leila Hormozi

"Real brands don't go viral. They go unnoticed until they're undeniable"

– Leila Hormozi

"If your brand requires willpower to maintain consistently, it is not your brand. It is a costume"

– Leila Hormozi

"Consistency builds brands, not announcements or PR releases"

– Leila Hormozi

"You don't need to rebrand by shocking and surprising people. You need to rebrand by outworking their doubts with consistency"

– Leila Hormozi