How to Grow a Coaching Business

Summary

• Getting clients for a coaching business isn't the hard part; getting clients to stay is hard.
• Experienced coaches often don't want to work full-time because they have their own things going on.
• Experienced coaches can easily leave for better-paying opportunities if they're not continually invested in.
• Less experienced coaches need more training and time, which requires the leader to be a great teacher.
• Clients may catch on to less experienced coaches and might not follow their recommendations.
• Less experienced coaches can usually work full-time and may not need to be paid as much as experienced coaches.
• Balancing between hiring experienced and less experienced coaches is like picking your poison; both have pros and cons.

Video

How To Take Action

I would suggest implementing a few strategies to balance the challenges of hiring experienced and less-experienced coaches for your coaching business. First, focus on building strong relationships with your coaches by continually investing in their growth. This doesn't have to cost a lot of money; you can provide regular feedback, offer mentorship, and create opportunities for skill development. This shows them that they are valued beyond just their paycheck.

A good way of doing this is by setting up a system where you give regular, constructive feedback and acknowledge their progress. This helps keep them engaged and reduces the risk of them leaving for another job.

Next, consider mixing your team by hiring both experienced and less-experienced coaches. For less-experienced coaches, set up a structured training program that includes clear guidelines and best practices. You can have your experienced coaches lead workshops or training sessions. This not only helps train the less-experienced ones but also engages your experienced coaches by giving them leadership roles.

Another low-cost strategy is to foster a strong community culture within your coaching business. Organize team-building activities or virtual coffee breaks where coaches can share their experiences and learn from each other.

You can also encourage your clients to provide feedback on their sessions. Use this feedback to make improvements and show your coaches how their work impacts client satisfaction. This helps everyone see the value in what they do and promotes a sense of accomplishment.

By taking these steps, you can create a balanced, engaged team of coaches who are more likely to stay and grow with your business.