How To Get To $1K With Your Online Community
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Summary
- I use a four-step conversion process to sell a $1K product.
- First, I include a call for onboarding every person who signs up. This ensures they get started right.
- Second, I DM everyone in the group to ask if they have any questions. This opens the door to sell them more through direct messages.
- Third, I host a weekly Q&A call that's like a webinar. I focus on providing value and make a soft CTA about my main offer.
- Fourth, I have a VSSL or webinar that includes slides. This is scripted and the first thing people see.
- The webinar consists of five modules: my origin story, a big opportunity, concerns about the universe, concerns about others getting in the way, and concerns about their own self-worth.
- Lastly, I always end with a CTA for them to buy more from me.
- This process works best when initially run with a free group to eventually move them into a paid group.
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How To Take Action
I would suggest implementing a simple, four-step process to boost your sales and conversions without spending much time or money.
Step 1: Onboarding Call
For every new sign-up, immediately schedule an onboarding call. This personal touch helps ensure they start off right and feel valued.
Step 2: Direct Messaging
Reach out to everyone in your group via direct message. Ask if they have any questions. This opens the door for more direct conversations, where you can offer additional products or services.
Step 3: Weekly Q&A Call
Host a weekly Q&A call, similar to a webinar but more informal. Focus on providing value, answering questions, and subtly mentioning your main offer. This keeps your audience engaged and interested.
Step 4: Structured Webinar
Create a VSSL (Value, Story, Service, Link) or webinar with slides. This should be the first major piece of content new members see. Break it into five modules:
- Your Origin Story: Share how you started and why you do what you do.
- Big Opportunity: Describe the unique opportunity your product/service offers.
- External Concerns: Address any big concerns about external factors.
- Social Barriers: Talk about worries related to other people’s opinions.
- Self-Worth: Reassure them about their own abilities and worth.
End with a clear call to action for them to buy more from you.
A good way of doing this process is to start with a free group first. Use these steps to move people from your free group into a paid group smoothly. This approach is low-cost and offers high value, making it easier to implement while maximizing results.
