How to get SO rich you question the meaning of making money

Summary

• I was surprised at my own success, achieving over $200 million in portfolio revenue and crossing $100 million by age 33.
• My story is meant to inspire a select few who are seeking a shortcut to material success.
• To make more money, you need to understand how it really works: leverage is key, not the number of hours worked or the effort put in.
• Work should be defined by outputs, which is the volume times the leverage of your actions.
• Bettering your skills and tools can make a significant impact. For example, having a skilled salesperson or an automated dialer can drastically increase work output.
• Having more leverage, such as owning a business rather than working in one, can increase your earnings without necessarily increasing your work hours.
• Focusing on improving what you already have in your business can unlock massive value—enhance your call scripts, content, sales process, website, follow-up, and offers.
• Growth comes from improving these areas on a consistent basis, which can sometimes feel boring but is essential for increasing business leverage and ultimately revenue.
• You should avoid getting distracted by new ventures and maintain focus on improving and scaling what already works.
• Making hard decisions, such as cutting off projects or firing people that are holding you back, can be crucial for achieving greater success.
• Committing to a single business direction and activity can lead to extraordinary results, especially when these efforts compound over time.
• The power of a better offer was demonstrated in a live example, showing how adding value progressively can justify higher prices and generate impressive sales, all based on leveraging a single product or service.
• To build a successful business, align all actions toward a single outcome and persistently work on it, often by saying no to distractions and focusing on what truly matters.

Video

How To Take Action

Here’s the plan:

• Focus on one thing at a time. It’s tempting to try many things, but success comes from going deep, not wide. Choose one area of your business and pour all your efforts into it.

• Do more with what you have. Look at your current business setup and ask yourself – can I better my call scripts? Improve my website? Could my sales process be smoother? Make these enhancements your priority.

• Don't work harder, work smarter with leverage. Find ways to increase the impact of your work without necessarily increasing the hours. For example, could you automate some of your work? Or outsource?

• Cut out distractions and stay committed. It’s easy to get sidetracked by new ideas or projects, but stay focused on your core business. Say no to anything that doesn't help grow that.

• Make hard decisions when necessary. This might mean cutting off projects that aren't working out or letting go of team members that aren't contributing effectively.

• Keep improving consistently. It might feel boring, but it’s essential to work on your business a little every day. Small improvements add up over time.

• Work on your offer. I’ll give an example. Imagine you have a book to sell. Start by just selling it. Then, autograph the book, add your direct contact details, offer personal help, or even a feature on your channels. Keep adding value so you can gradually increase the price.

• Remember, it's about aligning all your actions toward a single outcome and persistently working on it. Avoid distractions and focus on what truly matters for your business.

Quotes

"The people who are crazy enough to think they can change the world are the ones who do"

– Alex Hormozi

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"Hard work is doing the work other people won't do"

– Alex Hormozi

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"Success is stumbling from failure to failure with no loss of enthusiasm"

– Alex Hormozi

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"The best way to predict the future is to create it"

– Alex Hormozi

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"Life is not about finding yourself, it's about creating yourself"

– Alex Hormozi