How To Get Rich So Fast It Feels ILLEGAL

Summary

• Every six seconds, a portfolio company of Acquisition.com gets a new lead. I aim to teach you how to generate new customers fast by giving away high-value items for free and measuring conversion rates. Offering something for free that's better than what others charge for can significantly increase lead generation.

• Staying involved in the core aspects of your business is essential. Like Mr. Beast with his videos or Steve Jobs with Apple's ads, maintaining your unique skills within your company can prevent dilution of your marketing effectiveness.

• Fewer, better employees can lead to higher productivity. Hiring A-players, even with higher salaries, can result in far greater output compared to hiring more B- or C-players. This approach affects marketing and is similar to how software developers' career paths are structured.

• Asking what it would take to be number one in your field forces creative thinking and strategic planning beyond incremental improvements. This approach helps identify major opportunities that can be pursued full-force for outsized growth and success.

• Focus on pre-production in marketing and advertising for higher leverage and lower costs. More time spent planning content and considering past successful ads can lead to significantly better execution and customer engagement.

• The concept of "need to believes" is about minimizing the beliefs a customer must have to purchase a product. Reducing the things customers need to learn or believe enhances conversion rates and simplifies the sales process.

• Embrace split testing in your business to find out what works best, whether it’s offers, headlines, images, or third-party integrations. These small adjustments throughout the funnel can lead to significant improvements in revenue and profit.

• Instead of merely spending more on advertising, businesses should focus on increasing lifetime value (LTV) per customer to sustain growth. Understanding industry benchmarks for customer acquisition costs can highlight whether your business model is advantageous.

• Building an effective affiliate program means creating offers that are irresistible to partners. A successful model includes giving affiliates a significant share or exclusive parts of your product, making it profitable and motivating for them.

• Honesty is powerful in marketing. Being upfront about your business constraints can transform perceived weaknesses into strengths, boosting trust and authenticity with your audience.

• Use authenticity and truth to build trust with your customers. Highlight potential negatives alongside strong positives in your narrative to enhance credibility and reduce skepticism, much like Eminem’s strategy in "8 Mile."

• Engage affiliates, give away valuable content, focus on the right talents, and highlight truths and negatives openly in marketing to build trust. This approach will garner more customers, leading to the challenge of handling the influx effectively.

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How To Take Action

I would suggest implementing the strategy of giving high-value items away for free. Find something your competitors charge for, and offer it at no cost. Track how many people become leads and then convert them into customers. This low-cost tactic can bring in a lot of new leads quickly.

A good way of staying engaged with your business is to always be part of the core activities. Like Steve Jobs did with approving ads or Mr. Beast with making videos, your unique skills are crucial. Don’t step too far away; keep your expertise in your business for maximum impact.

Another strategy is focusing on pre-production for marketing. Spend more time planning and creating content before sharing it. This approach requires little money but can greatly boost your customer engagement and reduce costs.

For hiring, go for fewer but highly skilled employees. These A-players might cost more upfront but can produce output worth many times their salary. This approach can make your business far more productive and successful.

Also, think big by asking what needs to be done to be number one in your field. Challenge yourself with this question to uncover significant opportunities that'll drive massive growth.

Lastly, use split testing on your offers, headlines, and images. These small changes can improve your results significantly without needing more time or money. Increase the lifetime value per customer to allow you to pay more for acquiring new leads, ensuring sustainable business growth. Prioritize transparency; being honest in your marketing fosters trust and can turn perceived negatives into positives.

Engaging Affiliates with better deals can also boost your customer base significantly. By giving a larger share or exclusive benefits, you make cooperation much more appealing for them.

Quotes

"Every 6 seconds acquisition.com portfolio companies get a new lead"

– Alex Hormozi

"An ounce of pre is worth a pound of post"

– Alex Hormozi

"Nothing sells like the truth"

– Alex Hormozi

"The best advertisers don't need many people"

– Alex Hormozi

"Making the truth your greatest ally, not your greatest liability"

– Alex Hormozi