How to Dodge Bullets

Summary

• Teach people essential skills like selling without a brand or authority, because I've been there and know it's often the starting point.
• Patience in brand building is key, it's about deliberately creating positive associations for your business with your audience.
• Once a strong brand is established, the audience's positive perception can exist independently from the product itself.
• A powerful brand like Apple can introduce new products with confidence, knowing their reputation precedes them.

Video

How To Take Action

I would suggest implementing these steps to grow your skills and brand:

• Start by learning how to sell. This is a must-know skill. If you're selling something without a famous brand or authority, focus on the basics of sales. Talk about the value your product brings to customers.

• Be patient when building your brand. It's like planting seeds for a garden. You have to wait and take care of them before you see any flowers. Show your audience good things about your business. That way, when they think of your business, they think of something good.

• Keep sharing your product with people. Tell them why it's great. Remember, you don't need a big brand name right away.

• One day, if you do this well, you won't need to explain why your stuff is good. People will already think it's good because they trust your brand, like how people trust Apple.

So, start simple. Sell with what you've got. Be patient and keep connecting your business with good things. Then, you keep doing this until people know your brand is great without you saying anything. It takes time, but it's worth it!

Remember, selling and building a brand doesn't need lots of money or time at the start. Just use your skills and be consistent. That's how you grow a strong brand.

Quotes

"I spend all my time teaching people how to dodge bullets"

– Alex Hormozi

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"how to sell without a brand"

– Alex Hormozi

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"how to sell without Authority"

– Alex Hormozi

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"how to make money when you have nothing"

– Alex Hormozi

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"if you can succeed at doing that Apple just says we have a new product buy it"

– Alex Hormozi