How to Build a LEGIT Online Course (2023)
Summary
- Legitimacy in education is critical; Harvard and scammy $1,000/month marketing schemes both sell education, but Harvard is seen as legitimate because they have strict acceptance criteria.
- Real businesses must have screening metrics for customers to prevent dissatisfaction and the label of being a scam; sell to qualified customers only.
- Avoid giving income expectations. Instead, provide data and track customer success metrics without sensationalism; set realistic timelines for customer results.
- Harvard's value is in the brand endorsement, experience, network, and character development; businesses should focus on these elements rather than just income testimonials.
- Giving away high-quality content for free and selling the implementation can build legitimacy and value.
- Not everyone should graduate from your program; maintain high standards to uphold your brand's reputation.
- Set clear expectations based on data; experience-based testimonials can be powerful if they reflect the actual outcomes of your program.
- By limiting supply and providing superior content, you can keep prices high and establish thought leadership.
- Only endorse and graduate the best candidates from your program to ensure your brand is associated with excellence.
- A rigorous selection process and strong outcomes can justify a higher price for education; it's an investment in future earnings and value, not a scam.
Video
How To Take Action
I would suggest implementing a selection process for customers. Like how Harvard rejects applicants, do this to make sure folks are a good fit for your service or product. If you only let in people who will likely succeed, they'll be happier and so will you. Less bad reviews and scam calls, right?
Focus on giving out real information, not just promises of making money fast. Share facts and numbers that show what success looks like. For example, if you have a course, tell people what percentage of students really do well after they finish, and how long it takes.
Give lots of high-quality info for free. When people see your free stuff is awesome, then you charge for helping them use it. This builds trust and shows you know your stuff.
Don't pass everyone who buys from you; keep standards high. If someone isn't doing great, don't just say they're awesome to keep them happy. It's better to have fewer graduates who are really good than lots of okay ones.
Set expectations based on what's real. Share stories from people who've been through your program and talk about the actual experience, not just the money they made.
Keep supply lower than demand to keep your prices up. Make more great content than anyone else, and give it out for free. This way, people will think your paid stuff must be even better.
Remember, quality over quantity. If the graduates of your program are the best, companies will want more and friends of your graduates will want in too. Then you can charge more, because you're offering real value, not just promises. It's all about putting in the work and having patience. Build it up right and success will follow.
Quotes
"Turns out there's only four things"
– Alex Hormozi
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"Most people probably aren't qualified to become customers"
– Alex Hormozi
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"You give away the secrets; you sell the implementation"
– Alex Hormozi
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"Harvard doesn't graduate everyone, some people fail"
– Alex Hormozi
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"If you build it for a year…they're all killers, Savages"
– Alex Hormozi
