How Small Businesses Can Beat Big Businesses
Talk With The Video
Summary
- As beginners, we often feel at a disadvantage, but there are unique strengths in being small.
- Large businesses have their challenges; they often lose sight of what made them successful initially.
- Business growth is cyclical, with new players rising and old ones sometimes losing their way.
- One advantage of being a beginner is the ability to offer personalized attention.
- You can tell potential clients that they are not just a number to you, unlike established competitors.
- Offer clients your personal contact and ensure them amazing results, even working for free initially to decrease their risk.
- Emphasize your commitment, stating that you will work as hard as possible because your success depends on their success.
- Highlight your readiness to address any problems personally and immediately.
- Without the burden of large management structures, beginners can operate more efficiently.
- All earnings go directly into your pocket, allowing for better margins and a more efficient business model.
Video
https://www.youtube.com/watch?v=-nZtjrM0rbE
How To Take Action
I would suggest implementing personalized attention as a primary strategy. When you're small or just starting, you can offer your clients a level of service and commitment that big players can't. Tell your potential clients they're not just a number to you. Give them your personal contact information and assure them they can reach you directly with any concerns. This can build trust and show your dedication.
A good way of doing this is to consider working for free initially. This can decrease their perceived risk. You could say something like, "I want to make sure you get amazing results, so I'm willing to work for free until you see the value I provide." This shows you are confident and willing to put their success first.
Emphasize your commitment by letting them know you will work as hard as possible for them. Say, "Your success is my success. If you don’t win, I won’t win." This indicates that you are fully invested in their outcomes. Let them know that if there's ever a problem, you’ll be there to fix it immediately.
Without the complex management layers, you can be more nimble and efficient. All the earnings go directly to you, allowing better margins and a more straightforward business model. Highlight this efficiency to your clients, explaining that the streamlined approach means they get more value for what they pay.
Implement these strategies to leverage the unique strengths of being small, making your business attractive to clients who value personalized attention and commitment.
