How I Turn $1,000 into $45,000 Every Week

Summary

• Email marketing can be highly profitable, with an ROI between 35-45x on investment, making it an excellent tool for leveraging existing contacts.
• I've personally found that sending emails can significantly increase the likelihood of a future purchase, much like other forms of content.
• Start sending emails even if you haven't before. The day you start emailing is when you can begin seeing returns on your effort.
• Unsubscribes are not negative; they help maintain engagement with your emails by cleaning up your list and improving deliverability.
• Segmentation of your email list can lead to a 791% increase in ROI by targeting the right audience with relevant content.
• Consistent and mobile-optimized email layouts, similar to templates, improve readability and effectiveness.
• Creating a strong email brand, like my "Mosey Money Minute," encourages consistent opens and engagement.
• Plain text emails with minimal links and no images often perform better to avoid being categorized as promotional content.
• Optimize preview text in emails for higher open rates, as 24% of people check this before opening.
• Aim for a clear CTA, encouraging clicks, and interaction, improving overall engagement and deliverability.
• The ideal email frequency can vary, but start with once a month and progress from there; quality should always be prioritized over consistency.
• Track Click-Through Rates (CTR) over open rates for better performance insight, aiming for a strong CTR like our 8.5%.
• Send emails during optimal times: for B2C, Mondays and Tuesdays are best, while B2B seems to do better on Wednesdays.
• Experiment with AB testing for subjects to improve open rates and overall email performance.
• Provide additional incentives for email opt-ins, like exclusive content, to maintain a high-quality subscriber list.
• Emphasize delivering immediate value and engagement in emails to maintain and grow your email list effectively.

Video

How To Take Action

I would suggest implementing an email marketing strategy as a high ROI, low-cost way to grow your business or personal brand. Start by committing to sending consistently valuable emails, even if you haven't started yet. Begin with a simple goal, like sending one email a month. This will get you in the habit and allow you to see immediate returns.

A good way of doing this is to focus on plain text emails, which tend to perform better than heavily designed ones. Keep them short and to the point to avoid being flagged as promotional content. Use segmentation to tailor your content to specific audience groups. For instance, if you run a business, separate your audience based on their experience levels or the products they're interested in. This can lead to significantly higher ROI.

Experiment with mobile-optimized designs to ensure emails are easy to read on any device. Use easy-to-read templates that maintain consistent layout and style across emails to keep your audience comfortable with your format.

A key aspect is to create a strong email brand. Perhaps develop a catchy name for your emails that people recognize and trust, similar to my "Mosey Money Minute." Encourage interaction with clear Call to Actions (CTAs) in every email, inviting clicks or replies to increase engagement and improve deliverability.

Finally, monitor your success by tracking Click-Through Rates (CTR) over open rates, aiming to consistently improve these metrics. Use A/B testing on subject lines to gauge what captures your audience’s attention best.

Quotes

"The average ROI for email is between 35 and 45 return so for every dollar you spend, you can get $45 back"

• Alex Hormozi

"It only takes 20 hours of full effort to get proficient at any skill"

• Alex Hormozi

"I want to reward every action that someone takes"

• Alex Hormozi

"Rich people buy time, poor people buy stuff, ambitious people buy skills, lazy people buy distraction"

• Alex Hormozi

"PS: Beyond the headline, it's the most read part of the email"

• Alex Hormozi