How I Plan My Content As A $100M CEO
Summary
- I dedicate one day each week solely to creating content, ensuring every minute is well-planned and productive.
- My content day involves activities like filming shorts, skits, and creating LinkedIn and Twitter posts. We aim to organize and batch all these activities on that day.
- I learned it's crucial to manage my emotional state, so I choose not to receive upsetting news on content days. This helps me stay authentic and energetic for live streams and interaction.
- I ensure everyone on my team knows not to share bad news with me during content days, but they can update me afterward. This keeps my focus and mood in check while creating content.
Video
How To Take Action
I would suggest implementing a dedicated 'content day' each week. This means setting aside a whole day for planning and creating any content you need. Make sure every minute is used well. You can focus on activities like filming videos, writing posts, or even recording podcasts. Preparing all content in one day saves time and ensures consistency.
A good way of doing this is to organize and batch activities. Start your day with setup—think of getting ready, fixing your workspace, and getting any needed tools—like a camera or your phone—set up. Then move into action: create videos, brainstorm posts for platforms like LinkedIn or Twitter, or even practice to speaking to your audience. Staying organized will help you get the most out of your day.
Another key practice is managing your emotional state on content days. Let everyone know not to share any bad news with you. This way, you can keep your mood positive and stay authentic in what you’re creating. Positivity and authenticity make your content more engaging and relatable. After your content day ends, then you can catch up with any news that may not be so good.
Remember, being consistent and protecting your emotional energy are both important to creating great content that connects with your audience.
