How I Made My First $10,000 Online So You Can Copy Me

Summary

• I started my business by turning my passion for fitness into a way to earn money. Initially, I helped people for free to build a portfolio of success stories.
• The "light bulb moment" for me was realizing that people were willing to pay for my fitness advice, even if it started with an unexpected $100 check from someone I helped casually.
• My first step to getting clients was reaching out to friends, or "homies," for before-and-after results. This provided proof and testimonials critical for convincing new clients.
• Referrals were key to my initial growth. They're free, have high conversion rates, and motivated me to improve to deserve those referrals.
• The Rule of 100: Reach out to people, make content, and advertise daily. This builds awareness and engagement, proving I'm in the game.
• Engage by commenting thoughtfully in groups where my ideal clients hang out. This was like running mini-ads for free and helped me find leads.
• Start with what you know and offer proof over promise. I showed I could get results both from myself and others before pitching my services.
• I lived cheaply, which allowed me to focus on building my business instead of worrying about immediate financial returns.
• I initially provided free services to build credibility. Proving value with free work can lead to long-term financial gain when you have strong testimonials and referrals.
• Having a template system for clients made my offerings efficient and impressive.
• Niching down turned out to be beneficial. Although it wasn't intentional, focusing on a specific type of transformation (like skinny to swole) helped my business grow.
• Recurring business models are advantageous. Though I failed to capitalize on upselling or maintaining clients, I learned the importance of having a follow-up offer.
• Starting an online service business can be the easiest and cheapest way for beginners to learn important business skills and improve over time.
• I wasted effort by not continuing a profitable business model and jumping to another venture, believing the former was not “legit.”
• I learned late that getting help and guidance significantly boosted my success, which is why I share my experiences to help others now.
• Business growth is about consistency and sticking with it, even when it feels hard or you're tempted to quit. The reward lasts, but the pain fades.

Video

How To Take Action

I would suggest starting by sharing your skills or passion for free to build credibility. Help others without asking for money, just like my fitness journey began. Offer your services to friends or family and get testimonials. These are your proof points, which you'll need to attract paying clients later.

A good way of expanding your practice is to focus on referrals. They are free, and people are more likely to trust you if you come recommended by someone they know. Always ask for them after a job well done.

Use the "Rule of 100". Reach out to people daily, create content daily, and spend time engaging with online communities where your ideal clients hang out. Make meaningful comments and contribute to conversations. They act like mini-ads that boost your visibility without costing anything.

Living cheaply can free your mind from financial stress. Spend as little as possible while you're building your business. This allows you to pursue your goals without the pressure to make immediate money.

Start an online service business. It's low-cost, flexible, and offers a chance to acquire essential skills. You already have the tools you need—computer, internet, and knowledge.

Be consistent and patient. Growth takes time, and the process is tough. Stick with it, and the rewards will last, even as the pain fades. Remember, business success lies in sticking with proven tactics and refining them as you learn.

Quotes

"Referrals are the most important type of marketing"

– Alex Hormozi

"I remember being like holy [ __ ] I can make money doing this"

– Alex Hormozi

"The pain of repetition is what forces you to seek improvement"

– Alex Hormozi

"People who come from referral are also more likely to refer"

– Alex Hormozi

"Work starts when excitement ends"

– Alex Hormozi