How I Got 106M Impressions With Ads
Summary
- Understanding and analyzing data has been a consistent source of new marketing for our company.
- We've based successful campaigns on statistical analysis, such as showing how clients' stats improve after a year with our services, revealing significant revenue growth.
- It's important to slice data in different ways to create compelling narratives; for example, showcasing the average revenue increase of the top 20% of clients or positioning data to highlight success rates.
- Use three variables when presenting data: the percentage of clients affected, the outcome (e.g., revenue increase, median improvement), and the time duration over which the data was measured.
- Presenting data effectively involves deciding how to frame statistics, whether it's by absolute figures (e.g., $15,500 additional revenue), percentages, averages, or relatable comparisons (e.g., covering nine months of rent with the first 30 days' revenue).
- Long-term data, such as one or two-year client metrics, can provide social proof of continued value creation and set your company apart.
- It's essential to ensure all data used in marketing is compliant and accurately represents what clients can expect.
- Leveraging successful statistics in marketing provides an edge, especially if competitors aren't tracking their data as rigorously.
- Always be on the lookout for data that tells a compelling story or reinforces the narrative of the marketing copy.
- Statistics not only support marketing claims but also offer believability and differentiation in a crowded market.
- Relying on facts and data enhances conviction in your marketing campaigns because you're presenting indisputable proof of your program's effectiveness.
Video
How To Take Action
I would suggest implementing data analysis strategies that have worked for our company. Start by collecting your client data, like their revenue before and after using your services. You can create an impressive story by showing how much clients have grown after working with you for a year.
A good way of doing this is by slicing your data in various ways. Focus on three variables: the percentage of clients affected, the outcome (like revenue increase), and the time duration over which the data was measured.
Here's how you can use data for marketing campaigns:
- Look at the top 20% of your clients. Show the average revenue increase in this group to demonstrate potential high-end success.
- Use long-term client metrics to provide social proof of continued value. Show how clients improve after a year or two, if you have this data.
- Make sure your data is accurate and compliant so clients trust what you're showing them.
- Highlight compelling statistics. For instance, say "1 in 5.5 of our clients reach a million dollars in revenue," which sounds more relatable than percentages.
- Present your data in different formats: use absolute figures, percentages, averages, or comparisons to everyday expenses, like how much rent the additional revenue can cover.
Always look for new and interesting slices of data that tell a compelling story. Be creative in how you frame your data to make your marketing stand out. And remember, using factual data in your marketing not only supports your claims but also shows potential clients the real effectiveness of your services.
Quotes
"there's always new inferences that you can derive from data that you can make the same thing mean different things"
– Alex Hormozi
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"understanding data […] has been a consistent source of new marketing for us"
– Alex Hormozi
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"i can always position myself because most people don't even capture their own data anyway"
– Alex Hormozi
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"you can always say after you say an average that also means half of people are above this"
– Alex Hormozi
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"we make gyms more money"
– Alex Hormozi
