Here. Sales. All of It. Enjoy

Summary

• Selling seven days a week can increase sales by 29% annually. Prospect availability often peaks on off-hours, so accommodating different schedules can result in higher show-up rates and more sales.

• Responding to leads within 60 seconds boosts the chance to close by almost 400%. Quick responses are more important than lead quality; businesses can 4x their revenue by adopting faster lead responses.

• Include a "call now" option for immediate engagement. It's effective for leads who show high intent and increases conversion rates by allowing instant contact.

• Create 15-minute booking slots to improve scheduling efficiency. This method allows more precise availability for prospects and improves show-up rates over traditional one-hour slots.

• Assign the best leads to the best closers to maximize potential. This strategy has proven to increase a company’s revenue significantly by reducing waste.

• Focus on increasing show-up rates, often easier than boosting close rates. Recognize sales reps with high show-up rates and learn from them to improve the team's performance.

• Implement a follow-up strategy with reminders 24 hours, morning of, and one hour before appointments. Personalized reminders increase prospects’ likelihood to show up.

• Prioritize hiring based on minimal skill deficiencies rather than resumes. Group interviews reveal communicators and leaders, qualities essential for good closers.

• Role-playing and daily huddles build skills. Encourage fast feedback and single-focus training to develop sales techniques efficiently without overwhelming salespeople.

• Unite sales and marketing departments to eliminate conflicts and streamline efforts toward closing deals, seeing them as parts of a single revenue-generating entity.

• Revisit prospects after rejection; no now doesn’t mean no forever. Consistent follow-ups can capture opportunities as circumstances change.

• Coaches and role-players aren't always best players. Sometimes mediocre salespeople make the best trainers and managers, focusing on process over personal success.

• Use tone, pacing, and emphasis in scripts to control conversations. This helps ensure prospects understand the key benefits and enables smooth transitions during calls.

• Organize quick daily meetings for role-playing to break down and practice complex scenarios. Quick feedback loops and single point corrections improve skills rapidly.

• Reinforce decisions post-sale with a strong follow-through strategy. Seamless handoffs to customer success teams ensure customer satisfaction and loyalty.

• Do not negotiate prices spontaneously. If necessary, change terms but not the price directly, and use humor to diffuse prospective buyers wanting discounts to maintain value integrity.

• Remember that people inherently want to buy; they just need reassurance and justification. Provide genuine support to guide them to their decision confidently.

• Be committed; volume negates luck. Increase your familiarity with sales interactions to improve skills and results substantially.

• Confidence in ethical selling builds trust; maintain focus on prospect needs without lying or exaggerating benefits. Your conviction is your best ally in closing sales.

Video

How To Take Action

I would suggest implementing a strategy where you sell every day of the week, including weekends. Many buyers might have more time to think and commit over weekends. Just by doing this, you might see a 29% increase in your sales.

A good way of doing this is to respond to leads within 60 seconds. Being quick can boost your chances to close a sale by 400%! If you're fast, people feel that you are responsive and that helps in building trust.

Another easy tip is offering a "call now" option for your prospects. Let people call you immediately when they show interest. This can make your conversion rates shoot up because you're allowing communication when their interest is at its peak.

You should also look into scheduling 15-minute booking slots instead of longer times. This helps in managing your time better and increases the chances of the meeting happening because it's less of a time commitment for others as well.

Assign the best leads to your top performers to maximize your success rate. It's smart to give your strongest closers the leads that are most likely to turn into successful sales.

Lastly, strengthen your follow-up system by sending out reminders 24 hours, the morning of, and an hour before appointments. This keeps the meeting fresh in their minds, making it more likely they will show up.

Implement these strategies first as they are low-cost and promise a lot of value. Then, you can work on bigger changes like uniting your sales and marketing teams to make sure everyone’s on the same page and working toward the same goals.

Quotes

"Respond to leads in less than one minute"

– Alex Hormozi

"Sell seven days per week"

– Alex Hormozi

"Make it convenient for them"

– Alex Hormozi

"He who asks the most times gets the most sales"

– Alex Hormozi

"The pain is the pitch"

– Alex Hormozi