Help Them Help Themselves
Talk With The Video
Summary
- I believe bad selling happens when you sell to someone who isn't a good fit. Lying about their qualifications or the results they’ll get is wrong.
- If someone truly is a good fit, it's your duty to help them see that clearly. Be honest about what they can achieve.
- You need to ask as many times as needed to make sure they understand your offer and its benefits.
- Encourage potential customers to make decisions that will improve their lives.
Video
How To Take Action
I would suggest implementing honesty as the cornerstone of your sales approach. When you meet potential customers, focus on assessing if they are truly a good fit for what you're offering. Don't exaggerate results or bend the truth about their qualifications. Honesty builds trust and sets the foundation for a lasting relationship.
A good way of doing this is by clearly stating the benefits of your offer. Make sure the customer understands the true potential of your product or service. Communicate plainly and keep your messages simple to ensure clarity.
It's important to ask repeatedly if they comprehend the value. Don't just try once and give up; follow up until they grasp how your offer can improve their lives. Repeatedly emphasizing the positives helps reinforce their understanding and can lead to better decision-making.
Encourage your potential customers to think about the long-term benefits and impacts on their lives. Sometimes, they need a nudge to see beyond their current situation. Be that guiding voice that helps them envision a brighter outcome.
Promote a decision-making mentality in your interactions. Offer encouragement and support their journey. This shows you care about their well-being, not just the sale.
Overall, focus on honesty, clear communication, persistence, and encouragement to foster meaningful customer relationships and drive growth.
