He Had A Huge Breakthrough (Full Video Out Now)
Talk With The Video
Summary
-
I advise Ben to clearly identify his target customer and understand their pain points. This will help him tailor his offer effectively to their needs.
-
Selling a service for $30,000 upfront is a tough sell. It's important to simplify and clarify the offer to make it appealing and understandable for potential clients.
-
It's crucial to avoid emphasizing branding too early. Instead, focus should be on demonstrating the actual value and benefits of the service to the clients.
-
Using the "what, who, when" framework can help create clarity in the business model and ensure alignment with client needs.
-
Having inconsistent revenue is often a sign of an unclear or ineffective offer. Improving the offer can lead to significant growth and stability.
-
To increase the likelihood of success, validate the offer before launching it. This can save time and resources, and lead to massive growth if done right.
-
Consider creating an irresistible offer, or as I call it, a "grand slam offer," to make the proposition so compelling that clients view it as a no-brainer investment.
Video
How To Take Action
I'd suggest starting by clearly identifying your ideal customer and understanding their needs and pain points. Get clear on who they are and what they're struggling with. Use this insight to refine your offer and speak directly to their needs.
You should simplify and clarify your offer. Make it straightforward and easy to understand for potential clients. This means focusing on the benefits and value your service provides, rather than just the features.
Don't worry too much about branding early on. Instead, put your energy into demonstrating the real value and tangible benefits your service brings to clients. This will make your offer more appealing.
Use the "what, who, when" framework to gain clarity on your business model. Ensure it aligns with what your clients need. This will help you improve your offer and create consistent revenue over time.
Ensure you validate your offer before launching it widely. Test it with a small group first to save time, resources, and make adjustments as needed. This can lead to significant growth if done correctly.
Consider creating a "grand slam offer." An irresistible offer makes your service seem like a no-brainer investment to clients. This can massively increase your attractiveness in the market and stabilize your revenue.
