Give Them the Proof, Promise Plan
Summary
- When markets get more sophisticated, the first focus should be on proof.
- Always lead with proof in ads to cut through the noise and show you're legit.
- Proof can be visual or written; choose what best shows your legitimacy.
- After proof, deliver the promise of what you will provide.
- Lastly, share a clear plan on how you'll fulfill the promise.
- Stick with your current strategy but make sure to emphasize proof.
Video
How To Take Action
I would suggest focusing on proving your legitimacy first. When you're in a crowded market, showing proof that you're the real deal can help you stand out.
Step 1: Lead with Proof
- Use testimonials or case studies from happy customers. This can be videos, photos, or written testimonials.
- If you have awards or recognitions, make sure to highlight these.
- Show before-and-after results if relevant. Visual proof can be very compelling.
Step 2: Make a Promise
- Clearly state what you'll provide. Whether it’s a product or service, let your audience know what they’ll get.
- Be concise and specific. Avoid vague promises; make sure they know exactly what to expect.
Step 3: Share Your Plan
- Explain how you’re going to deliver on your promise. Break it down into simple steps that are easy to understand.
- This will help build trust because people can see that you have a clear plan.
Stick with your current strategy but make proof your priority. It’s a low-cost and high-value change that can cut through the noise in a sophisticated market.
